Do you like cinnamon apple pie? How often do you eat bananas? What about fresh rosemary–love it or leave it? These might be questions you’d expect from a waiter, not a whisky or vodka brand, but that’s about to change if Diageo has anything to do with it. The Johnnie Walker owner has just snapped…
‘EW’ Aims To Sort Out Overwhelming Streaming TV Landscape
“EW” has launched “What to Watch on Google TV,” adapting its natural mission to the swirling, overwhelming new world of OTT TV.
Marketing Morsels: Old Spice x Arby’s Tackle Meat Sweats, Taco Bell’s Cheez-It Crunchwrap and More
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Old Spice and Arby’s unite to battle the meat sweats Arby’s is acknowledging that the egregious stack of meat on its Half Pound Roast Beef sandwich is likely to give fans the “meat sweats,” so to…
A Government Asking Brands to Cut Marketing Spend Shows ‘Lack of Understanding’
“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.” This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser’s Guide…