Month: August 2022

It was a risk, more than 40 years ago, for a burger purveyor like Hardee’s to add made-from-scratch biscuits to its menu. But it paid off when the freshly-baked breakfast staple began selling like, well, hotcakes. As an homage to the Southern favorite, Hardee’s is launching the famous carb’s first boozy brand extension. Tapping into…

Leading safety footwear and apparel brand Red Wing Shoe Company has a history of supporting workers that stems back to 1905. For Labor Day, the brand believes the work done by trade workers in America should be celebrated especially on Labor Day. To emphasize this, Red Wing will not offer its products on sale for…

While announcing that it intends cut up to 20% of its global workforce, Snap has also restructured its international leadership beginning with the hiring of Ronan Harris, who has been Google’s U.K. and Ireland chief for the last 5 years. In a note Tuesday, chief executive Evan Spiegel outlined the intention to cut staffing as…

California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. The California Age-Appropriate Design Code Act will require platforms including Instagram, YouTube and TikTok, along with other businesses that offer “an online service, product or feature likely to be accessed by children,” to…

More than four decades since the first reported cases of HIV, the condition still carries a lot of stigma, prejudice and misunderstanding. A 2021 survey from U.K. charity National AIDS Trust revealed largely false and negative views of HIV: only one-third of respondents said they had sympathy for people living with HIV, two in 10…

Economists are divided over whether the dreaded “R” word, a recession, is imminent–but what is clear is that times of economic uncertainty are ahead. There are some factors that are out of our control, and without a proper strategy, these uncontrollable elements can cripple even the most successful agencies. The key is to start preparing…

Fashion brand Madewell might be best known for denim, but it also wants to be the go-to brand for those who value self-expression and create content around it. More specifically, the social platform is courting young consumers who use TikTok and Instagram to do so. For its newly launched campaign, “When the Fit Hits,” the…

Labor Day sales typically focus on big ticket items like appliances and mattresses, while offering a chance to get seasonal apparel and outdoor furniture on the cheap before stores rotate their inventory. But as inflation has slashed discretionary spending, a RetailMeNot survey of more than 1,000 shoppers shows most plan to focus on the essentials…