Amazon Studios Names Warner Bros. Alum Sue Kroll Head of Marketing

Amazon Studios has a new head of marketing. The company named Warner Bros. veteran Sue Kroll as its new chief, reporting directly to head of Amazon Studios, Jennifer Salke. Kroll will begin her role immediately, overseeing global marketing strategy and campaigns for the streamer’s movies and TV series, including any future theatrical. The executive has…

Instagram Rolls Out Product Tagging API for Reels

Instagram released a Product Tagging API (application-programming interface) Monday that enables product tagging in Instagram Reels via third-party partner platforms. The platform said using product tagging in Reels enables brands to drive product discovery via engaging short-form videos, and the new API enables brands to more easily accomplish this within their workflows. The functionality is…

Creative Flavor: Dany Minaker and Patan Tarazaga Work Best With Ideas Forged in Bravery

Wunderman Thompson’s global ecds and Latam CCOs Dany Minaker and Patan Tarazaga have a few things in common. For starters, they both developed a love for creative advertising when they were kids. “I always loved the world of ideas. All of it,” Tarazaga told Adweek. “I’ve dreamed of this since I was at school. And…

The Media Recession Is Coming, The Media Recession Is Coming — Or Is It?

Top-flight experts have blown the reading of where the economy has been headed before — especially on the verge of hard times. This makes for a cloudy media view.