Good-Loop helps marketers and agencies build campaigns via “green” ad tags and coined a “tree-P-M” rate-card model that plants trees for every 1,000 impressions.
Why Apple’s Ad Is a Milestone in Disability Representation
Though about 15% of the global population is disabled, people with disabilities remain far underrepresented in advertising. But a new ad from Apple is notable for featuring an inclusive, disabled cast demonstrating their talents. Apple’s campaign, titled “The Greatest,” launched this week ahead of the International Day of Persons with Disabilities (IDPD) on Dec. 3….
Max Levchin’s War on Credit Cards
The PayPal cofounder on why his “buy now, pay later” company Affirm is a healthier way to borrow, what caused the techlash, and Elon Musk’s Twitter.
A Dim Economy Could Price Out Most Sustainable Shoppers
As inflation reshuffles budgets, the nice-to-haves tend to land on the chopping block. And for about a third of U.S. consumers, that includes the sustainable products that cost a little bit more, according to a report from market research company Savanta. The report, which surveyed more than 12,000 adults from the U.S., U.K. and Canada…
‘Charlie Brown’ Imprisoned By Paywall, Other Xmas Classics Remain Free
“A Charlie Brown Christmas” stands alone as the only one of TV’s perennial Christmas classics not available on over-the-air TV or basic cable this year.
Reddit to Set Up Shop at CES 2023 With Future Tellers Installation
Reddit is gearing up for its first ever CES activation with plans to release new research at CES 2023 in Las Vegas Jan. 5 through 8. CES attendees can expect the following at Reddit’s Future Tellers installation, which will be located in the Alsace Ballroom of the Wynn Hotel from 9 a.m. to 5 p.m….
How Dick’s Sporting Goods and Moolah Kicks Are Closing an Equity Gap in Women’s Basketball
Sue Bird and Sylvia Fowles retired from the Women’s National Basketball Association this year as two of the best players the sport had ever seen. Nike created an entire collection of shoes and apparel in tribute to them during their final season, but the most high-profile shoe Bird wore during her career had Kyrie Irving’s…
Adweek’s 2022 US Small Agency of the Year Shortlist
For the first time in Adweek’s Agency of the Year program, we’re releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., Small U.S. and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the Small category,…
YouTube Names Amazon Super Bowl Spot Its Top Ad for 2022
The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube’s top ad for 2022. Google creative director Maria Perazzo said in a blog post Thursday, “Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube, brands are crafting content that viewers don’t want to stop…
Mother Expands to Berlin and Hires Droga5’s Alexander Nowak as Leader
Creative agency Mother is expanding to mainland Europe for the first time by opening in Berlin. Alexander Nowak, Droga5’s former global head of art, will lead Mother’s Berlin business as chief creative officer and creative partner. The move reunites Nowak with his former creative partner Felix Richter, who joined Mother earlier this year as global…