In the world of entertainment, short films often get overlooked in favor of star-studded movies or bingeworthy TV shows. French broadcaster Canal+, the main partner of the Clermont-Ferrand International Short Film Festival, decided to pay tribute to the medium by making a short film of its own. The Canal+ film, created by the brand’s longtime…
Havas Media Taps FreeWheel to Help Scale CTV Campaigns
Havas Media Group is teaming up with Comcast’s FreeWheel to help U.S. advertisers scale premium CTV campaigns. Top line The partnership spans across connected TV, programmatic guaranteed and private marketplace deals that Havas Media purchases on behalf of its clients. Between the lines With the deal, FreeWheel takes its first foray into the agency supply-side…
Havas Media Names FreeWheel A Preferred SSP
Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.
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Fact-Checkers Are Scrambling to Fight Disinformation With AI
Bad actors use artificial intelligence to propagate falsehoods and upset elections, but the same tools can be repurposed to defend the truth.
OpenX Is Officially Net Zero. Here’s How It Got There
OpenX, one of the ad-tech industry’s biggest supply-side platforms, today announced that it’s reached net zero greenhouse gas emissions after cutting its footprint by 96%. The company worked with external experts from the Science-Based Targets Initiative, consulting group RSK, independent assessment group LRQA, carbon market solutions firm Climate Impact Partners and nonprofit The Climate Registry–all…
How Ad Blocking, Once a Preference, Found a Tailwind in Privacy
In the first decade of the open web, ad-blocking software gained in popular adoption by promising people a more pleasant experience on the internet, filtering publishers’ intrusive ads and gaining the enmity of the advertising industry in the process. But in the last three years, the controversial technology has benefited from a boost in adoption…
Layoffs Broke Big Tech’s Elite College Hiring Pipeline
Students from top schools used to waltz from Silicon Valley internships into lucrative jobs. Now, some are reconsidering their options.
Enter the Hunter Satellites Preparing for Space War
True Anomaly, a startup backed by US senator JD Vance’s VC firm, plans to launch prototype pursuit satellites on a SpaceX flight later this year.
With Viewership In The Tank, Grammy Awards Are Back For Another Try
The Grammy Awards will try again this Sunday to turn its ratings fortunes around after viewership nosedived in 2021 and 2022.
Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More
Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know…