Altria’s Latest Vape Could Be Even Pricier Than Its First

A mooted $2.75 billion deal for e-cigarette brand NJOY is smaller than the tobacco giant’s ill-fated 2018 investment in Juul, but the valuation is punchier.

Nando’s Wants Consumers to Think ‘This Must Be the Place’ to Eat

To convey the unique experience of eating in a Nando’s restaurant to Gen Z consumers, the U.K. chain has introduced a new brand platform, “This Must Be The Place,” to promote it as a place where people can be together. The South African-Portuguese-inspired restaurant, known for its flame-grilled Peri-Peri chicken, has around 456 stores across…

These Real Estate Ads Take Neighbor Antics to Absurd New Heights

Despite the time and effort many people devote to finding their ideal home, one thing is beyond a property seeker’s control: the neighbors. French real estate platform SeLoger brings this truth to life through a campaign that depicts quirky and unexpected encounters with neighbors. Created by French agency Interruption, the three ads take place in…

AdExplainer: The TL;DR On Virginia’s Consumer Data Protection Act

Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including

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