Month: July 2023

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

The post DoubleVerify Flaunts $125 Million Scibids Acquisition, Steady Q2 Growth appeared first on AdExchanger.

Antitrust law fails to account for how companies exploit user information to dominate markets.

He wants 3% annual growth, but not all of his ideas would help the economy get there.

Devon Archer confirms that the President’s son was influence-peddling.

High labor and debt costs bring down the venerable trucking firm.

A U.K. scandal shows the weaponization of finance in action.

Tying media spend to sales is an ongoing challenge for marketers and advertisers. With increasing pressure to demonstrate the value of their media investment decisions, teams are increasingly turning to marketing mix modeling to analyze the performance impact of campaign decisions.

However, traditional marketing mix modeling has some challenges — key among them is the speed of delivery and the visibility of results. Standard models may rely on data that quickly become outdated, which reduces its value when informing future media planning. In other instances, data devolves into isolated pockets that aren’t conducive for iterative decision-making.

“What happens in lots of businesses is that these things land as a PDF or PowerPoint and can get lost in someone’s email, and after a while, you easily lose visibility of them,” said Carl Bunn, head of data and solutions at Samsung Australia. “In order to solve the problems of the organization, you need to know what they are, but you also need to sit with them on a real-time basis. 

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Joe Biden’s denials about Hunter and his laptop are now disproven. What will he say in the 2024 presidential debates?

The two very different democracies are only partially united by a common language.

How the blue eagle, symbol of a 1933 law, had its wings clipped.