How AI May Be Used to Create Custom Disinformation Ahead of 2024

Generative AI won’t just flood the internet with more lies—it may also create convincing disinformation that’s targeted at groups or even individuals.

Amplifying Programmatic Podcast Advertising With SXM Media

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says

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Uber’s CEO Says He’ll Always Find a Reason to Say His Company Sucks

Dara Khosrowshahi swooped in to tame a beastly work culture and try to make the on-demand giant profitable. Now he’s expanding into trucks and boats, but he still sees Uber as a fixer-upper.

This Gooey Vegan Cheese Brand Imagines the Future of Pizza as the Climate Changes

Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living–including how we eat. Specifically, as vegan cheese brand Nobell Foods points out, it’s going to change pizza. The company’s first campaign comes ahead of its product launch. To build buzz, Nobell recruited a…

SiriusXM Is Using Data to Drive Growth Beyond the Car

When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO) from Wall Street Journal (WSJ) in January 2023, she’s been trying to connect the dots between its in-car listeners and digital streaming,…

Pepsi Max To Mark Hip-Hop’s 50th and The Notorious B.I.G.’s Legacy

This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring The Notorious B.I.G. and his legacy in the genre. Working with the estate and family of The Notorious B.I.G. [Christopher Wallace], who was murdered in March 1997, Pepsi Max’s campaign aims to bring the artist’s music to…