Month: November 2023

Agentio wants to be The Trade Desk of paid creator content. The startup, which operates a programmatic platform for buying and selling sponsored creator-read ads integrated with YouTube content, announced Wednesday that it raised $4.25 million in seed funding. Agentio is the brainchild of Arthur Leopold, former president of celebrity video-sharing app Cameo, and Jonathan […]

The post Agentio Raises $4.25 Million To Make Paid Creator Content More Programmatic appeared first on AdExchanger.

Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.

The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger.

Netflix’s ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix’s ad-supported tier, Amy Reinhard, the company’s new president of advertising, announced that the plan now reaches 15 million global monthly active users. That’s a gain of five million since Netflix last revealed…

Netflix will offer marketers new ad opportunities, including a special media package around accessing ad-option “binge” viewers and new measurement data for “campaign verification” via third-party
providers.

Ads limited to four minutes per hour in TV shows, and run before movies, with no film interruptions.

Fortnite developer Epic has pushed back on Google’s control of the Android app store. The courtroom showdown could force the search giant to offer users more apps, at more affordable prices.

In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop’s banana pudding and red velvet cake. The partnership continues the popular confectionery’s deep dive into categories outside its own sweet treats while marking its first-ever foray into the weed world….

When Arthur Leopold became Cameo’s first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday greetings on the platform. But as other platforms like TikTok have increased the accessibility of online influence, the former president of Cameo…

Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event is one of the biggest gatherings of brands, marketers and agencies of the year, and its four days of presentations,…

Americans’ disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia’s Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of…