Month: December 2023

Including top execs such as UM’s Sasha Savic and Mindshare’s Amanda Richman — as well as hundreds of Walgreens stores, Amazon’s ad server, TV cords, and programmatic ad dollars.

In case you’re looking to segment American consumer audiences based on their streaming subscription preferences, the Middleburg Managers at Magid and Claritas will have a new tool for you starting
with the New Year.

Amid ongoing issues with legacy pay TV systems, TV stations are prepping a return, at least in part, to real over-the-air TV.

For the millions who are either not invited to New Year’s Eve parties or would not go to one even if they were, TV throws a party every year.

This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.

The post AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 appeared first on AdExchanger.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … and happy New Year!

The post Comic: Snow Annoying appeared first on AdExchanger.

This year has been a rollercoaster for platforms. Some, like Meta and Google soared, while others like Snapchat and X (formerly Twitter) had a rough time. Check out Digiday’s breakdown of who nailed it and who struggled, with some insider insights sprinkled in for that extra detail.

Winners

TikTok
TikTok has had a wild year. It started in the hot seat with its DOJ investigation, and while those troubles aren’t over, most marketers no longer seem concerned about the app getting banned, or its ties to China. Then around halfway through the year its longstanding chief operating officer V Pappas left. All this was playing out against the backdrop of a series of internal restructures including layoffs and a retreat from gaming. But despite all these troubles, spending on advertising on TikTok is growing at a clip. According to ad execs who previously spoke to Digiday, spend on the platform is expected to increase by up to 25% in 2024.

“TikTok is an innovation machine,” said Kevin Goodwin, vp of digital marketing at New Engen. “Every week we get a note about a new feature or product they’re rolling out, so there’s always something new to experiment with,” said Kevin Goodwin. “This has really driven adoption and interest. It’s the number one platform clients bring up, even if it makes no sense for their business from an audience perspective — which tells me TikTok must be doing something right.”

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It’s been another year of acronyms and jargon for the advertising industry — especially as the fediverse and generative AI entered our lexicon.

As always, Digiday aimed to breakdown what these topics mean with easy-to-understand explainers as part of our WTF franchise. Here’s a look at some of most popular explainers from 2023:

WTF is a data clean room?

Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms — safe spaces where insights gleaned from the walled gardens are commingled with first-party data from advertisers for measurement and attribution — is gathering pace as media trading becomes more addressable. Read the explainer (and watch a video on it) here.

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Since the start of 2023, the generative AI race has created plenty of new promises and perils across marketing, media and tech. And after innumerable headlines about everything from innovation to misinformation, it’s impossible for a single story to convey the sheer volume of AI news that took place over the course of the year.

Still, we tried. Digiday compiled a look back at some of the news that’s transpired each month. This is by no means an exhaustive look or a “best of,” but instead hopefully illustrates how everything from innovation to legislation has been shaped by the impact of AI in a mere year.

Rather than writing a lengthy intro about 2023, we thought it made sense to have bot — in this case Google Bard — distill our timeline as a sort of TL/DR. (We also had the bot write a poem about our timeline in the style of the Bard of Avalon, William Shakespeare.) Here’s what it wrote when asked for a paragraph summary of our timeline:

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