Month: April 2024

In her second Nurtec ODT commercial, the singer focuses her camera on other migraine patients.

TikTok has begun rolling out its new photo-sharing app in select markets, including iOS and Android users in Canada and Australia.

LinkedIn has begun testing Premium Company Pages, which offer small and medium-sized businesses access to various features like AI-powered content creation and more for a monthly fee.

Bipartisan leaders of the House Energy and Commerce Committee on Wednesday voiced support for privacy legislation that could potentially ban online behavioral advertising.

Brave, a privacy-focused browser, is rolling out a new generative AI tool to give users enter a single query to get real-time information from multiple sources.

“AI Answer Engine,” which debuted today, provides a synthesized summary with source citations alongside traditional search results. But instead of using Google or Bing, the tool uses Brave’s independent search index, which the startup claims is “curated and cleansed of SEO spam and junk content.”

Platforms like Google and Bing are also expanding capabilities for AI search, but Brave aims to put its privacy-preserving features at the forefront. Because the company doesn’t collect user queries or create session profiles for ad-retargeting, Brave Chief of Search Josep Pujol said AI answers are based on the results of a user’s query rather than their user profile or search history. 

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The company altered its outlook slightly for the year – indicating that it now expects organic growth to be in the 4% to 5% range versus the earlier, more cautious estimate of 3.5% to 5%.

The effort includes new custom algos developed by its Kinesso unit, as well as an expansion of an ongoing relationship between its Magna unit and safety platform Zefr.

Day two of the Possible conference in Miami on April 16 is in the books, and among a series of interviews Digiday conducted with C-suite executives who took the stage, Tammy Henault, CMO of the NBA, shared some of the strategies that helped the association stand out from other pro sports leagues.

Henault, who also oversees the WNBA and G League, cited the intersection of sports and culture that the professsional basketball league has cultivated as a means to growing its global fan base.

“99 percent of our fans will never get the opportunity to watch a live game, so they will interact exclusively with us on our digital products and digital platforms,” said Henault, who was attending her first Possible. “[We have] 2.3 billion followers across our league team and player accounts — it’s just massive the … share of volume of people we’re able to reach at any given time. It’s also fueled our global growth and fandom.”

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TIH will assume responsibility for general media services for the group. Terms of the deal were not disclosed.

The AOR appointment expands a 10-plus-year relationship between the companies.