Month: April 2024

Jakob Bak, senior vice president, co-founder, Adform 

Mónica Vázquez, product lead, Adform

Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching a massive €25 billion. 

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With the infusion of funds, Microsoft gains a minority stake in the company and Microsoft Vice Chair and President Brad Smith gains a seat on G42’s board.

With over 20 speaking sessions hinging on generative AI, the Possible conference in Miami this week addressed the challenges and opportunities associated with the technology head on. Veteran marketer Linda Boff, global CMO at GE, for one, recognized that the hype cycle is still swirling, but sees practical applications beginning to emerge.

“It’s less the promise and beginning to be the practical,” she said in a video interview with Digiday, adding, “I still don’t think it’s finite. We need many more use cases, many more examples, many more opportunities where we can show effort, result — effort result.”

Boff pointed to market research as an example of where the practicality of AI is beginning to have an impact, in a good way, on an industry feature that has lingered too long on traditional methods.

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YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.

The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.

The new campaign includes “The Quintessential 50,” kicking off with events, new programming and different product offerings.

In “Conan O’Brien Must Go,” Conan travels to these other countries – ostensibly to meet one or two of his fans.

Upfront TV media buyers expect a soft overall marketplace again, according to media agency execs at the MediaPost Outfront event this week.

Airbnb is encouraging developers to build condo towers purposefully designed to be listed for short-term rentals. Units are selling fast in Miami and coming soon to other US cities.

Elisa Shupe was initially rebuffed when she tried to copyright a book she wrote with help from ChatGPT. Now the US Copyright Office has changed course—but there’s a catch.