Month: April 2024

Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.

MTP, parent of five different subsidiaries, will expand its media services through this deal with True Independent’s full-service agencies, including True Media, True Media Canada, digital media and programmatic ad agency Coegi and performance data and analytics firm RADaR. Founded in 2005, True Independent agencies have offices in the U.S. and Canada and provide media planning and buying services, a programmatic trading desk and data and analytics unit.

The companies did not disclose terms or timeline of the deal.

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Advocacy organizations are urging federal lawmakers to pass a bill that would enable people to easily request the removal of personal information that was collected by data brokers.

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

The post T-Commerce Vs. Shoppable TV appeared first on AdExchanger.

It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue. That was the vibe at Sharethrough’s Green Media Summit in New York City last week, where publishers frankly discussed what they need from their ad tech […]

The post To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process appeared first on AdExchanger.

Videos show nine Google workers being removed by police from offices in New York and Sunnyvale, California, after occupying them in protest against a cloud deal with Israel’s government.

Change is coming quickly in the digital advertising industry. With Google holding fast to its vow to phase out all third-party cookies by end of year, industry stakeholders are rethinking product road maps, business models and audience attribution tactics to prepare for advertising in a privacy-by-default internet. All the while, our ad-supported digital ecosystem continues […]

The post How The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]

The post Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire appeared first on AdExchanger.

This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.

• IDing measurement’s privacy era
• TV watch time slips in March (as usual)
• TikTok’s AI-generated ad plan, WSJ’s video layoffs, Disney+ plus FAST and more

IDing measurement’s privacy era

The advertising industry’s measurement arbiter, Media Rating Council, has turned its attention to a major concern for the future of measurement: how to identify audiences across media properties and channels in a privacy-safe manner.

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As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes.

This might be described as cautious optimism.

While it could seem a bit verbose, the call for nuance is warranted: The enthusiasm for online ad spending is now checked by the gradual phase-out of detailed tracking that fuels it. The surge in connected TV enthusiasm has hit a sobering plateau, as the industry comes to terms with its limitations as a stand-in for traditional display advertising. Moreover, retail media, the trend du jour, teeters on the brink of a transparency debacle, entangled with sites created solely for advertising.

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TikTok is testing a way for publishers to attach links to organic videos, according to three publishers.

The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites.

However, it remains to be seen how much traffic TikTok can actually drive for publishers. TikTok declined to comment on the the feature or its ongoing test.

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