Month: April 2024

“The bill could significantly limit the ability of advertisers in every Congressional District (businesses, nonprofits, political campaigns, and the government alike) to reach their customers at the
most relevant time and with the most relevant message with targeted advertising,” the ANA and 4As tell lawmakers.

Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.

TikTok está avanzando para convertirse en una plataforma fotográfica de pleno derecho, y las marcas le siguen el juego.

Aunque es principalmente una aplicación de vídeo de formato corto, TikTok se ha inclinado más por las fotos y las funciones fotográficas como forma de diversificar su oferta y diferenciarse de la competencia. En los últimos meses, TikTok ha lanzado promociones y ventanas emergentes en torno a su función Carrusel, que permite a los usuarios publicar posts individuales que contienen de dos a 35 imágenes en formato de desplazamiento. La función es similar, pero más amplia, que la función Carrusel de Instagram, que debutó en 2017 y permite a los usuarios publicar de dos a 10 fotos.

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Created by BBDO Los Angeles, the campaign does a couple of smart things. For one, it’s all about the authentic voice of JB.

From October 24, 2023-March 14, 2024, DoubleVerify’s dashboard showed the wrong data for X advertisers, resulting in a brand-safety score as low as 70%, whereas the company says X actually deserved a
score of 99.9% across all campaigns. “This means that X’s Brand Safety Rate exceeds global benchmarks for brand safety,” DoubleVerify stated.

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content.

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way. Rembrand strategically placed Starry and bubly with creators whose content aligned with each brand’s personality, as selected by PepsiCo, with cans appearing on natural surfaces in most videos. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. In the first three months, the campaign surpassed expectations with more than 12.5 million global views, across 14 content creators on YouTube and TikTok.

Innovid is being recognized in the new Best Measurement Tool category. Its solution, InnovidXP, is built for global and cross-platform TV ad measurement. Innovid serves over 1.2 billion ads and collects 6 billion data points daily to fuel powerful insights. With InnovidXP’s instant optimization tool, the platform lets advertisers close the measurement-action gap and continuously activate against those insights. Certified by 1,050 publishers and used by thousands of advertisers worldwide, InnovidXP provides a broad view of the CTV landscape and helps advertisers across both the buy- and sell-side solve challenges facing the industry.

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TikTok is expanding its in-app ticket-selling integrations through the partnership with U.S. ticket outlet AXS for live sports and entertainment events.

Bluesky implemented its policy of banning heads of state from joining while the platform existed as invite-only a year earlier – working to build out its unique protocol and compete with other social
messaging apps.

Google employees are staging sit-ins and protests at company offices in New York and California over “Project Nimbus,” a cloud contract with Israel’s government, as the country’s war with Hamas continues.

Generative image tools in Demand Gen will roll out to advertisers around the world in English starting today, with more languages to come later this year.

Sponsored by A+E

Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video. 

For example, key challenges vary from deciding whether talent is a good fit to crafting messaging that will resonate throughout an entire campaign, managing how all those pieces fit together and determining which content will work best on which channel. 

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