Month: April 2024

The Possible conference got underway on Monday from Miami Beach, as did the Digiday studio.

One of the day’s guests, Index Exchange president and CEO Andrew Casale, outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs.

What’s missing in today’s marketplace, Casale explained, is motivation to make changes with today’s tools that are available.

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The press release was timed to take some thunder from former CEO and Founder Michael Kassan’s keynote interview at the Possible conference on Wednesday.

YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributing to streaming’s continuing virtual dominance — up 12% in viewers age 18+ year-over-year, according to Nielsen.

While 2023 delivered comparatively slower growth, the second half outpaced the first by more than two to one, with Q4 expanding the most of any quarter.

Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.

The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger.

Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuk, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies to create a more common sense approach to media and marketing that many of the companies in attendance at the conference, he said, remain loath to embrace.

“I believe the modern marketing comms strategy should be predicated on common sense and a lot less on boardroom behavior,” said Vaynerchuk, adding, “I was looking at the list of attendees on the flight down here and, respectfully, a lot of the companies that are here are trading on fake mathematical proxies of marketing vs. actual marketing.”

Vaynerchuk went on to say that the media and marketing business need to have a better understanding of where consumer attention is and reorient traditional marketings practices in concert with AI and big tech to “create creative that consumers will consider vs. industry creative.”

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Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital […]

The post Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report appeared first on AdExchanger.

With the deprecation of browser cookies, the focus is on pulling together different inventory supply resources and data points to create one unified schedule, says Frequence President Oliver Jacob.

Robert MacNeil, who died last week at age 93, may have been the last of his generation of standard-setting broadcast journalists.