We now have a new class of video headgear to deal with — a whole new class of products. This is where Apple has decided to play in, with the pricey Apple Vision Pro headset.
Turning Signal Loss Into A Gain
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the tracks or riding multiple horses at once, according to Remco Westermann, CEO of MGI, the ad tech holding company that owns Verve Group, on this week’s episode of AdExchanger Talks. Sounds a little chaotic. But […]
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Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […]
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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Make It Make AdSense Google AdSense publishers are in crisis, as their RPMs (revenue per 1,000 impressions) have collapsed since late February, Search Engine Roundtable reports. The official Google support forum has been flooded with hundreds of complaints of RPMs dropping between 60% […]
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WTF is the American Privacy Rights Act
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
And that’s reason enough to unpack what this bundle of U.S. privacy laws might mean for the ad industry at large.
WTF is the APRA?
It would shake things up in advertising by forcing companies to scale down the amount of data they collect on people while also empowering them to manage, correct, and even export their own data. That control would also give them the power to say “no” to targeted ads and the transfer of their own data. Plus, they’d have the option to opt out of algorithms influencing major life decisions for them, like where they live or who they’re able to work for. And of course, there’s a big focus on beefing up security measures to keep everyone’s info safe and sound. Oh and don’t forget about dark patterns; companies would be barred from using these sneaky tactics to sway users away from exercising their newfound rights on privacy settings.
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Here’s how some esports orgs are positioning themselves to withstand esports winter
After a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not all esports organizations have been equally able to withstand the cold.
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
NRG
One esports organization that managed to grow its business over the past year is NRG, whose CEO Andy Miller told Digiday that 2023 had been “pretty good” for the org in December of that year. In 2024, NRG has announced new partnerships with Samsung Galaxy and Panda Express, in addition to building on partnerships with automotive companies announced in late 2023.
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Digiday+ Research: Publishers take their focus off events as revenue dips
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In the back half of last year, it looked like publishers were getting ready to dial up their events businesses as a means of driving more revenue outside of ads. But as 2024 rolls on, it looks like the industry might not be going down that path after all.
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Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Tickets to the WNBA’s draft, which was held last night in Brooklyn, New York and aired on ESPN, reportedly sold out within 15 minutes in what may be yet another signal of the growing power and audience for women’s sports. Marketers are continuing to take notice as the space is seen as a burgeoning growth area for brands, that are predicted to invest more this year.
As marketers look for growth areas amid an increasingly fractured media landscape with few water cooler moments, live sports has only gotten more important for marketers. The audience growth has been notable. Last fall the University of Nebraska’s women’s volleyball team set a world record with its attendance as 92,003 attended; this year marked a first as March Madness title game for the women’s teams scored 18.7 million eyeballs. The network attention shifts — for example, National Women’s Soccer League (NSLW) inked a deal with CBS Sports, ESPN, Prime Video and Scripps Sports for game coverage this year — is another factor that has agency executives continuing to see women’s sports as an opportunity.
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Why Nylon is bringing back print
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The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually.
Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges and at Nylon House events, vs. being available via subscriptions, according to Emma Rosenblum, chief content officer at BDG. But that number and distribution model could change based on the reception from readers and advertisers alike, she added.
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Indie agency Left Off Madison takes a right turn into live shopping
Independent media agency Left Off Madison (LOM), formed by ex-Dentsu and Merkle executives who desired to break free from the holding-company system, is expanding into the production space. Specifically, they believe live shopping may be about to have its moment.
Rob Douglas and Boris Litvinov, who founded LOM a year ago, are creating the offering under a division called Right Off Vine, using a small production facility owned by Douglas’ family as the production base. The positioning is simple, said Douglas: a single source for all advertising production needs across the media spectrum (TV, digital, CTV, radio, OOH) for any client.
“The keywords here are ‘single source,’ and ‘advertising’,” said Douglas. “We’re not a company that does music videos, or documentaries or all this other stuff. We just do advertising, and we’re going to cover the gamut of all the core critical advertising components.”
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