Month: April 2024

Stagwell CEO Mark Penn thinks so. Stagwell is holding an event next month where it will release new research backing up his position.

La empresa especializada en martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres y acudientes en Estados Unidos, donde le tomó el pulso a sus preferencias entre marcas de toda índole, desde juguetes, electrónicos y calzado hasta comidas rápidas.

En el estudio, cuya data fue recopilada el año pasado mes a mes, participaron diferentes demográficos y grupos socioeconómicos, incluidos por supuesto los importantes consumidores de la comunidad Hispana, siendo alrededor del 20% de los menores participantes de origen Latino.

“Implementamos un cuestionario en el cual al principio hacemos varias preguntas de segmentación  sociodemográfica, varias de ellas son para identificar al target latino. De hecho, damos la opción de responder en inglés o en español, como se sienta más cómodo el entrevistado” enfatizó a Digiday Gastón Stochyk, CDO de Kids Corp.

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The above headline is totally sarcastic, which is the only correct approach to writing on the divorce of ABC’s Golden Bachelor and Bachelorette.

As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […]

The post Programmatic TV Tax Day Is Not Just April 15. It’s Every Day appeared first on AdExchanger.

A Yahoo Finance premium service will launch Monday with new content and tools, expanding its offering for investors with series, subscriptions, news partnerships, and creators.

Toyota ran a campaign for the Grand Highlander using an AI-powered platform that features in-language virtual signage, video within video, and virtual product placements embedded in content.

After cryptocurrency prices spiked, scammers have flooded the market with fake tokens that promise investors great riches, but leave them penniless. It’s working.

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger.

It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the bidstream and taking their cut – are raising the cost of inventory. A June 2023 Association of National Advertisers (ANA) […]

The post 3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. I FTC What You’re Up To The FTC has earned a reputation for aggressive enforcement. But its strongest ire is reserved for location data brokers.  Last Friday, the FTC finalized an order forbidding Outlogic, formerly X-mode, from sharing or selling location data that […]

The post The FTC Targets Another Location Targeter; Publishers Snap To It appeared first on AdExchanger.