Instagram Tests Teen ‘Sextortion’ Prevention Tools After Murky Past

Meta is testing new ways to help protect younger Instagram users from falling victim to various forms of intimate image abuse, while also trying to boost awareness surrounding potential sextortion
scams across the image-and-video-sharing app.

Sprite Campaign Takes Refreshing Approach To Privacy

Privacy has become important to brands and consumers – but not the type of privacy one might expect from Sprite and its parent company the Coca-Cola Company.

Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data

AI often steals the spotlight these days, but it is nothing without a data set. In a nod to the interconnectedness of data, the agency holding company Dentsu created a new data and technology group. And in March, Shirli Zelcer stepped in to lead the group as Dentsu’s first chief data and technology officer. In […]

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Vizio’s Vision For Programmatic And Home Screen Monetization

While Walmart’s acquisition of Vizio is still pending, the smart TV maker must keep its eye on its own future priorities. In recent years, Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization […]

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Comic: Ain’t No Party Like A First-Party … Party

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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Reddit And Google, Sitting In A Tree; Meta’s Glitch In The Matrix

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reddit Here First Google and Reddit have numerous deals – the contours of which are unknown – that will likely come under some scrutiny. Take Reddit’s search visibility. It showed some improvement last year, but ever since a search algo update last month, […]

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