Month: April 2024

When Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of made-for-advertising (MFA) site. The URLs behind MFAs are often bland and unrecognizable, while Forbes’ hosted slideshow versions of its content crammed with ads, and most of the eyeballs came from paid traffic. Also, in some bid requests, Adalytics […]

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Some businesses are replacing people with AI; others are augmenting their workforce or hiring new workers. The long-term impact on labor is murky.

Eyeo is putting the “learning” in machine learning. Last year, it partnered with a university in Munich to have students find new and innovative approaches to using AI in its online ad filtering. As the parent company of AdBlock and Adblock Plus, two of the most downloaded ad-blocking services on the market, eyeo has invested […]

The post How Eyeo Worked With Students To Innovate On AI appeared first on AdExchanger.

The company cited continuing new business tailwinds, a rebounding technology sector and double-digit growth in its Epsilon and Publicis Media operations as drivers of Q1 growth.

The online Sleep Survey, launched mid-March in conjunction with Abbvie,”delves into the often-overlooked realities of how Parkinson’s disease profoundly impacts sleep.”

Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp

Clean room technology is an increasingly important tool for marketers to turn signal loss into signal gain, with the final steps of third-party cookie deprecation serving as a critical checkpoint. 

However, as the need for data collaboration increases and approaches to collaborating proliferate, it’s essential to remember that data’s journey doesn’t end with clean rooms alone. Data and insights must be connected across the ecosystem to activate wherever customers are and drive meaningful business outcomes.

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Advertisers may find fewer ads and popups are beneficial, giving their ads more time with consumers and less competition with other brands.

Incrementality startup INCRMNTAL only works with inbound leads. That might sound like a humble brag, as in the company doesn’t need to market itself. But there’s a reason for it, said CEO and co-founder Maor Sadra. Measuring the true impact of a marketing campaign, channel or tactic often reveals it’s not working – and some marketers […]

The post The INCRMNTAL Way: Long Live Causation And Down With Correlation appeared first on AdExchanger.

Transparency advocates say that Eric Schmidt’s pursuit of “personal” connections with AI companies in China represents a concerning conflict of interest.