Month: April 2024

The partnership with PubMatic will enable programmatic media buying of the popular Roblox’s video ad inventory when it becomes available later this year.

The Consumer Price Index rose 0.4% in March, but recent research shows retail media ad spend is growing much faster and higher than inflation.

Among those joining Media Lions President Prerna Mehrotra (Dentsu), are IPG Mediabrands’ Eileen Kiernan, PHD’s Mike Solomon, OMG’s Elda Choucair, VaynerMedia’s Woei Hern Chan, Mindshare’s Jem
Lloyd-Williams, AB InBev’s Fabio Baracho Martinelli, Spark Foundry’s Imogen Hewitt…

Two entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly.

The dispute centers around Acxiom and Kinesso’s alleged misconduct regarding a data licensing agreement and the misappropriation of Adstra’s trade secrets for unfair competition, citing multiple complaints over data licensing, including the unilateral alteration of agreements.

Neither of the IPG entities returned multiple emails from Digiday seeking comment on the complaint by press time.

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Generative AI is going through its more-is-better phase. More ads! More content! More automation! More productivity! But pumping out content in bulk isn’t what marketers should be using AI for, said Anda Gansca, CEO and founder of Knotch, a platform that helps brands analyze their content based on performance tied to specific business objectives, usually […]

The post Knotch’s New Content Platform Takes A ‘Less Is More’ Approach To AI appeared first on AdExchanger.

The way we experience content will soon change. One morning in the near future, you’ll open your favorite mobile app or visit your favorite website and face a sign-up wall that didn’t exist before. Targeted advertising is under threat. The death of cookies on Chrome, and their Android equivalent – mobile advertising IDs – is inevitable, and […]

The post With Cookies On The Way Out, Publishers Need To Pick A Path Forward Soon appeared first on AdExchanger.

It’s a challenge to make alternative sports leagues around existing TV sports content attractive to modern sports consumers, despite the popularity of football.

Some companies let you opt out of allowing your content to be used for generative AI. Here’s how to take back (at least a little) control from ChatGPT, Google’s Gemini, and more.

We are a little more than three months into 2024 and Prime Video’s “Fallout” may be the first apocalyptic drama of the year.