An Arm-based chip to accelerate search and AI features, as well as Integration of Gemini 1.5 Pro Into WPP Open are just the beginning for Google to stretch its wings.
Sarcophagus Is a Dead Man’s Switch for Your Crypto Wallet
By combining a century-old idea with cryptocurrency tech, Sarcophagus aims to create a foolproof way to send messages from beyond the grave.
The Honeybees Versus the Murder Hornets
Under threat from murder hornets, climate change, and habitat loss, UK honeybees are getting help from AI-enabled apiculturists tracking everything from foraging patterns to foreign invaders.
A New Day For Targeting And Analytics
Jeromy Sonne has experienced the ups and downs of programmatic. He’s raised money for startups in the past that didn’t work out – but now he has a new company called Daypart.AI focused on ad targeting and analytics. Sonne only began bootstrapping his current venture in 2023, having missed the heady days of low interest rates […]
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Will Clean Room Consolidation Actually Make Collaboration Easier?
Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data in a privacy-compliant fashion, many brands are eager to adopt this solution. Amid any industry boom comes the eventual consolidation, and it looks like that day has come for the clean room space. Snowflake kicked […]
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YouTube’s Affiliate Play; The Publisher Value Prop
YouTube is expanding its affiliate and shopping monetization products. Plus: Publishers are revamping their site and content quality to bear as little resemblance as possible to made-for-advertising sites.
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Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
- Making measurement make sense
- Paramount-Skydance, YouTube vs. OpenAI and more
Making measurement make sense
Very recently, a bunch of pieces related to the TV measurement currency changeover have fallen into place — which seem to have put the overhaul even more up in the air. I get that that’s paradoxical. But it’s also pretty fitting for a yearslong shift that has been far from straightforward.
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Introducing Season 3 of The Return, a podcast about how to help middle management
Subscribe: Apple Podcasts • Stitcher • Spotify
WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this limited six-episode series focused on middle management.
Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.
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Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case
TikTok’s looming ban is back on the front burner now that Senate Republican Leader Mitch McConnell has weighed in. On Monday, McConnell added his voice in the call to ban TikTok in the U.S. unless ByteDance, its Chinese parent company, sells its stake. McConnell’s endorsement of the bill has fired up the news cycle again, throwing the TikTok ban into the spotlight. But largely, brands with active presences on the app seem unfazed.
U.S. lawmakers have been inching closer to a potential ban after a vote in the House of Representatives earlier this month. The bill’s next stop is the Senate. Until then, its future in the U.S. is uncertain, which somehow hasn’t deterred marketers — at least not yet.
However, viral marketers, especially direct-to-consumer brands that have depended on TikTok for growth, may have reason to be concerned. If the ban passes, the countdown clock starts for TikTok, as does the short-form video app’s viral nature, at the heart of its success.
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Publishers turn to other platforms to address platform referral traffic issues
Long gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter.
Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if alternative platforms can actually make up the social referral deficit.
As Digiday reported last year, those platforms do more for publishers trying to build up their brands than actually getting people onsite. And while those interviewed said their audience development efforts are more diversified compared to years past — and when they were especially vulnerable to platform algorithm changes — at the end of the day Instagram, Facebook and Threads are all owned by Meta, and TikTok is at risk of being banned in the U.S.
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