Month: April 2024

This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. It comes as a surprise to no one that plenty of the latest tools are powered by AI.

During Google’s keynote presentation on Tuesday, the company announced numerous updates for everything from its AI models and new chips, to new platforms for creating and editing content. And while marketing wasn’t the main focus of the 90-minute presentation, plenty of updates are of interest to the marketing and media worlds.

Beyond all the new AI updates, Google highlighted how companies across a range of industries are already using its various AI products. For example, one short video features Mercedes-Benz CEO Ola Kallenius, who said the auto maker is applying Google Cloud AI for sales assistants, improving call centers and optimizing marketing. Other companies with executives featured in brief video appearances included Uber, Walmart and Goldman Sachs.

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The pairing of Martha and Miracle-Gro seems about as natural as bringing the Target Lady to Target, or Marie Kondo to joy sparkage.

Snap is making new efforts to help its ad partners deliver safe and relevant ads through a partnership and integration with data cloud provider Snowflake.

Como si se tratara de un gol de mitad de cancha LALIGA North America, el brazo que representa a la principal competencia del balompié de primera división española en Estados Unidos, ha sabido ganar terreno en el campo de juego aprovechando el apogeo del fútbol en el país.

La llegada de Leo Messi a la MLS no representó para los estrategas de LALIGA en Nueva York ninguna mala racha para la establecida competición de la Ibérica, por el contrario, el furor en crecimiento que figuras como “La Pulga” traen al deporte rey, a un país donde no lo es, se convierte en una oportunidad de oro para presentar a nuevas audiencias las maravillas del fútbol europeo.

Desde activaciones en asociación con grandes marcas como Verizon, LALIGA North America está haciendo rodar el balón en las principales ciudades del país con “El Partidazo”, una fiesta donde los fanáticos se reúnen para ver clásicos imperdibles como el Real Madrid vs Barcelona. El próximo que toma lugar el 21 de abril lleva al propio Iker Casillas, ex-capitán español ganador de la Copa Mundial, a participar en el evento organizado y transmitido por ESPN en el corazón de Downtown Disney en California.

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LinkedIn and two advertisers have agreed to settle a battle over the platform’s allegedly inflated ad metrics, according to papers filed Monday with the 9th Circuit Court of Appeals.

The identity solution space is fragmented, with around 20 or more solutions with at least some scale in the market. But only a small handful of those will still be standing within the next five years, according to ID5 CEO Mathieu Roche. And Roche intends ID5 to be one of them. On Tuesday, the company […]

The post Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding appeared first on AdExchanger.

The Center for Countering Digital Hate is seeking around $320,000 in attorneys’ fees from Elon Musk’s X Corp, which unsuccessfully sued over reports that allegedly scared away advertisers.

Fans will be able to “play” Coachella on virtual stages alongside featured artists and explore a new virtual island in Epic Games’ sandbox game.

Dove has made a pledge to keep it real and never use generative AI images in its ads that portray actual people.

TransUnion and Sir Martin Sorrell’s S4S Ventures contributed significantly to the funding round. Tuesday’s announcement brings funding to $27 million.