Month: April 2024

NCAA Women’s College Basketball Championship scored 18.7 million viewers in early viewing – the highest ever for a women’s U.S. basketball game and best ever for a college or pro, men’s or women’s
basketball game since 2019.

The LP was referencing Trump’s defiantly looking up at that year’s solar eclipse despite the risk of severe eye damage.

The app that turned green chat bubbles blue has been acquired by Automattic, the parent company of WordPress and Tumblr.

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud.

By integrating Snap’s conversions API (CAPI) with Snowflake’s data clean room, advertisers will be able to securely share targeting and conversion data without hurting security or signals, executives told Digiday ahead of today’s debut. The integration won’t roll out broadly for months, but executives for both companies said early tests show some promising results. However, both Snap and Snowflake declined to say which companies are testing the integration or how many have been a part of early pilots.

In interviews with Digiday, executives said the integration will make it easier for advertisers to store data from various cloud providers, optimize campaigns and run encrypted algorithms without building a bespoke back-end integration. Minimizing the points of interface and points of transfer will continue to be a focus for advertisers.

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TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply.

The post Innovid Wants To Create Harmony Within The CTV Supply Chain appeared first on AdExchanger.

Turnitin, a service that checks papers for plagiarism, says its detection tool found millions of papers that may have a significant amount of AI-generated content.

Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to eliminate waste, fees, and industry “friction.”

Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […]

The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? appeared first on AdExchanger.

The former UM Worldwide Chief Privacy and Responsibility Officer has joined advertising watchdog Check My Ads as director of intelligence.