Month: April 2024

A miniseries about one of the worst miscarriages of justice in British history spurred action at the highest level of the British government.

Once people find true love, that discarded app icon has to go somewhere. But the afterlife’s portal is getting crowded.

If Alphabet acquires HubSpot, the deal by some estimates would be worth more than $33 billion.

In moves-that-just-make-sense news, Arielle Garcia has joined digital advertising watchdog Check My Ads as director of intelligence. Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding […]

The post Check It Out: Arielle Garcia Is The New Director Of Intelligence At Check My Ads appeared first on AdExchanger.

In Yanis Varoufakis’ latest book, the former Greek finance minister argues that companies like Apple and Meta have treated their users like modern-day serfs.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […]

The post For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox appeared first on AdExchanger.

Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative than expected and the media industry saw a seemingly endless cycle of layoffs.

Despite those challenges, direct-sold display ads remained a top revenue driver for publishers throughout 2023 and, in actuality, direct-sold ads have been publishers’ top revenue stream since 2020. This is according to Digiday+ Research surveys of publisher professionals conducted over the past four years. Programmatic ads have consistently come in second place among publishers’ revenue sources, followed by branded content and video advertising, according to Digiday’s surveys.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. 

Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over a year after the backlash for the beer brand hit a fever pitch and marketers remain fearful of the potential damage a boycott to an influencer partnership can do to their brands. At the same time, it’s an election year in a fraught political climate that can make brand safety concerns more top of mind for marketers as they consider influencers now. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Subscribe: Apple Podcasts • Stitcher • Spotify

The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online.

In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

This article was first published by Digiday’s sister site, Glossy.

This is not Warby Parker’s first time marketing around a solar eclipse. The 14-year-old brand first distributed ISO-certified eclipse glasses around 2017’s “Great American Eclipse.” As co-founder Neil Blumenthal told Glossy, “Who doesn’t love a celestial event?” Ahead of the 2024 Total Eclipse on Monday, the brand began distributing the same glasses through its 240 retail locations on April 1.

“With anything we do, we ask ourselves, ‘Does this align with our core values and who we are as a brand?’” Blumenthal said, noting that one of Warby Parker’s brand tenets is to “inject fun and quirkiness” into its strategies. Another tenet is “learn, grow and repeat,” and the 2024 eclipse provided “an awesome opportunity,” to implement its 2017 learnings, he said.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.