With the moon playing a key part in Monday’s total eclipse of the sun, the company that bakes Moon Pies has created the world’s largest one.
Pearls Before Swine by Stephan Pastis for Mon, 08 Apr 2024
Psychologists Find A New Way To Analyze Behavior And Target Ads
AnalyticsIQ’s research determines the most effective ways to improve performance with each targeted ad, especially as cookies disappear as targeting options.
How I Became a Python Programmer—and Fell Out of Love With the Machine
When I started coding, I was suspicious of all the abstractions. Then I discovered the Django framework.
The Internet Archive Just Backed Up an Entire Caribbean Island
By becoming the official custodian of an entire nation’s history for the first time, the Internet Archive is expanding its already outsize role in preserving the digital world for posterity.
‘Godzilla x Kong’ Roars On: $31.7M In Second Week
“Godzilla x Kong” has now earned a total of $135 million in two weeks, and $226 million internationally.
AdExplainer: The Rise Of Ecommerce Ad Metrics
Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: click-through rate, app installs, video views and the like tied to a standard CPM. Those metrics were an attempt to prove that online […]
The post AdExplainer: The Rise Of Ecommerce Ad Metrics appeared first on AdExchanger.
Flying Under The Radar Is Not A Realistic Compliance Strategy
Enforcement. Is. Coming. I spent the week in Washington, DC, attending two privacy- and public policy-focused events. One was a relatively intimate gathering of a few hundred digital advertising executives, policy folks and ad tech lawyers hosted by the IAB at a Convene in downtown DC. The other was the IAPP’s Global Privacy Summit, a […]
The post Flying Under The Radar Is Not A Realistic Compliance Strategy appeared first on AdExchanger.
Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empty Shop Streaming TV has a problem, because so many pillars for monetization require consumer adoption but aren’t very popular. The glaringly obvious example is ads themselves. Streaming audiences seem to revile ads, even in small doses. But consumers can’t avoid ads, really, […]
The post Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus appeared first on AdExchanger.
AI Briefing: Enterprise AI has some growing up to do
Popular chatbots like ChatGPT and Gemini have captured headlines, but executives buying and selling enterprise AI hope to bring adoption past the nascent stage.
Last week, top AI providers debuted new business-focused updates for large language models. Enterprise-focused Cohere released a new LLM for Microsoft Azure and Oracle called R+ to help companies improve the accuracy and relevance of LLMs while also covering 10 languages and cutting costs.
Separately, OpenAI expanded capabilities for companies to fine-tune and customize models. And Amazon announced more enterprise tools through its addition of AI models from French firm Mistral.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.