When you dig a bit into the numbers, some things just don’t make sense.
Google Parent Reportedly Speaking To Advisors About HubSpot Acquisition
Google’s parent company Alphabet has met with Morgan Stanley investment bankers about a potential offer for HubSpot, a software company
Samba TV Launches Near Real-Time Political Platform
SambaTV is launching a near real-time platform to help political advertisers with next-day ad targeting at the regional, state and national level throughout the 2024 political season.
Microsoft Pursues Automated CPC Bidding
As Microsoft’s platforms turn to automation, all manual cost-per-click bidding for newly created native campaigns will be phased out.
Pearls Before Swine by Stephan Pastis for Thu, 04 Apr 2024
Netflix’s ‘Ripley’: A Grifter Adrift In A Black-And-White World
The astonishing, superb production quality of Netflix’s new limited series “Ripley” earns it an A+ from the very get-go.d
OpenAI’s GPT Store Is Triggering Copyright Complaints
A publisher says some chatbots in OpenAI’s GPT Store were created using its copyrighted textbooks. OpenAI has taken down some of the bots but could face more complaints from rights holders.
LinkedIn Is All Business With CTV
LinkedIn has new connected TV ad placements to help its B2B marketers target audiences off-platform, while they’re streaming shows and movies.
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How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children
Driver Studios, a kid-focused content company with a COPPA-compliant ads business, is expanding its targeting to include more adults via a new partnership with privacy startup Qonsent.
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Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’
Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February after about seven years with the company. Zefr is among the brand safety and suitability vendors with a specialty in rating contextual placements across the walled gardens, including YouTube, TikTok and Meta. Over time, Morra […]
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