Month: April 2024

Long-time Twitter/X employee Kylie McRoberts will take on the role of X’s Head of Safety, while former Publicis Media exec Yale Cohen will become X’s new Head of Brand Safety and Advertiser Solutions.

Telegram is challenging Meta’s control over app-based business communication by launching a new suite of business features including quick replies, automated messages, custom start pages and chatbot
support, alongside new ad-revenue sharing opportunities.

It may appear as if The California Privacy Protection Agency (CPPA) has been in hibernation mode. Other than sporadic enforcement of the California Consumer Protection Act (CCPA) led by the state’s attorney general, whose office shares enforcement powers with the CPPA, it’s been mostly quiet on the western front. Since the law came into effect […]

The post The California Privacy Protection Agency Is ‘Primed And Ready’ For Enforcement appeared first on AdExchanger.

Its opt-in single-source panel uses ACR signals to measure media exposure via ACR signals to panelists’ devices.

t there are literally thousands of channels worth of high-quality content being created on a weekly basis by people who may not yet be household names.

The rematch game between Iowa and LSU became the most-watched women’s basketball game ever, averaging 12.3 million Nielsen-measured viewers.

The JIC said iSpot remains conditionally certified pending a final decision in June, in time for the 2024-25 upfront.

OpenAI has developed a Voice Engine and the possibilities for advertising and marketing are endless. It uses text input and one 15-second audio sample to generate natural-sounding speech that closely
resembles the original speaker’s voice.

The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations.

The post The JIC Certifies Comscore And VideoAmp As National TV Currencies appeared first on AdExchanger.