How Streaming Is Navigating Its Mature Era
Streaming has entered its mature era, according to industry experts. During ADWEEK’s Mediaweek conference on Wednesday, executives from Paramount Streaming, BritBox, and TelevisaUnivision agreed that streaming had reached its age of maturity, where the initial burst of growth is over, and now streamers are looking to monetize. Diana Pessin, chief marketing officer at Britbox International,…
Profiteers Are Exploiting US Election Conspiracies and Hate to Make Millions
Unscrupulous online operators are spreading toxic lies to push bitcoin scams and sell MAGA shirts to Facebook users in the run-up to the US presidential election.
Dotdash Meredith CEO Talks Google AI, Adtech Acquisitions, and Unsentimentality
Almost three years exactly after the digital media company Dotdash acquired Meredith Corp. in a $2.7 billion tie-up, the resulting business has finally hit its stride. After a complex, 18-month merger, the combined organization has now notched three consecutive quarters of double-digit revenue growth and boosted its profitability by streamlining its print operations, chief executive…
The ADWEEK 50 of 2024: Driving Growth in an Era of Change
The marketing landscape got a serious shake-up in 2024. Navigating the shifting sands of AI, retail media, streaming, and influencers takes standout leaders who know their craft, while always keeping an eye on the future. Each year, the ADWEEK 50 honors changemakers in advertising, marketing, technology, and media who were essential growth drivers for their…
How Angi Tweaked Its Media Mix to Back Its Rebrand From Angie’s List
Back in 2021, Angie’s List dropped the “List” and an “e”. But this was more than just a name change, the media strategy also underwent a shift. Angi senior director, brand media Racine Levy sat down with iSpot regional vice president, brand partnerships Heather Robertson, in a session sponsored by iSpot at Mediaweek, to discuss…
Win-Win: Ad-Supported Streaming Lowers Cost for Viewers, Sharpens Ad Targeting
Everything old is new again, but it’s also better when it’s new. According to the panelists speaking at the Tiers of Joy: How Ad-Supported Streaming Is Changing TV session at ADWEEK’s Mediaweek event Tuesday, sponsored by Samsung, this applies to old-school-style television advertising making its way onto streaming platforms. ADWEEK TV reporter Saleah Blancaflor welcomed…