Author: rssmasher

Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Total revenue for IAS, which released its first quarter numbers on Thursday, was up 8% year over year to $114.5 million, and the company raised its full-year revenue outlook from $533 million to $541 million. IAS’s stock ticked up just […]

The post IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room appeared first on AdExchanger.

As they do every year, the major media companies poised to unveil their multi-platform strategies for the upcoming broadcast year, including their respective fall TV schedules. This marks the start of
the “Upfront” season, when advertisers will spend upward of $20 billion buying commercial time on national television shows slated to air during the 2024-25 broadcast year. And as I do every year, I
will be reporting on each company’s presentation. Once I watch all the new series pilots, I will release a report evaluating their upcoming TV shows as well. In this week’s edition, I examine
whether — given the lack of any meaningful unique selling propositions (USPs) — the upfronts even matter anymore.

Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in a report that suggests information from the altered IDs replicated cookie IDs recently bid on by The Trade Desk, the
DSP used by Adalytics in the report to verify the flaw.

The carmaker’s only European gigafactory has become the target of increasingly radical protests since announcing expansion plans.

Psychologist Jonathan Haidt warns that social media harms children but definitive evidence is hard to find. Whatever your views on kids and technology, digital connectivity is now part of childhood.

OpenAI reportedly plans to announce its AI-powered search product Monday, a day before Google’s annual I/O event, where the company is expected to introduce many AI-related products.

How many TV shows should there be under the umbrella of a brand-name title before the brand-name qualifies as a “universe?”

Call it another colossal error in the long history of ad tech spoofing. Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. Through matching data logs and the Chrome developer toolkit, it documented the SSP repeatedly misrepresenting IDs in openRTB fields. What’s more, […]

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