OOH Sculpture Helps Smashburger Make Case For Extra Value

Burger sculptures made out of coins were placed in front of the brand’s competitors, but also close to Smashburgers in NYC, Houston and Denver.

Poll: Office Holiday Parties Fall Out Of Favor

A Harris Poll survey finds that just 48% of workplaces now host regular in-person holiday events. 79% of workers would rather have a bonus than a party.

The Biggest TV News Departures and Shake-Ups of 2024

Change doesn’t always happen overnight… sometimes it takes an entire year. And you don’t have to be an expert reader of tea leaves to recognize that 2024 has been a pivot point for TV news. The steady accumulation of resignations, promotions, job changes, and corporate reorgs–as well as a few notable passings of celebrated journalists–over…

How US Brands Can Keep Up With the Live Commerce Gold Rush

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in…

Branding’s Year of Fear: A Look Back at Six Blatant Backlashes from 2024

It was the poet John Lydgate who’s believed to have said that you can’t please all people all of the time. Does it matter that he uttered those words in the 15th century? Not at all. The maxim is as true today as ever. Faced with seemingly intractable problems including climate change, economic disparities, racial…

Marketers Believe AI Will Eliminate Jobs — Just Not Theirs

In a year filled with headlines documenting the rise of artificial intelligence, one of the many questions that remains unanswered is how the technology will affect the job market. Will it enhance human productivity or make people obsolete? Figures from an exclusive poll of more than 350 ADWEEK readers revealed 46% of respondents believe AI…