Category: Data-Labor-Technology Stories

Bob Regular, CEO, Infolinks

Scale is not a one-size-fits-all concept. 

Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter. 

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In his new role, Kunz will be developing a new generation of the Sandy Hook shop’s “Precision Branding” methodology, incorporating AI to improve campaign planning, testing, forecasting and new data
strategies.

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares insights on the evolution of the hospitality industry, emphasizing the impact of customer loyalty and the role of first-party data in personalizing guest experiences….

WRC anchor Leon Harris will “step away” from the Washington D.C. NBC-owned station’s anchor desk after leaving the Thanksgiving newscast early. There was speculation on social media about why Harris left the 6 p.m. show. The station said he “appeared unwell” before disappearing. A quick check of tveyes showed the station went to an extended…

Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. “Dan has an impressive track record of impactful journalism that showcases his deep commitment to the communities he serves,” said Denisha Thomas, 11Alive news…

Hellmann’s is so brat. As brat summer turned into brat fall – with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. – Hellmann’s became the latest brand to jump on one of the biggest social media trends of the year. Unilever’s mayonnaise brand pulled off…

Bumble’s chief marketing officer (CMO), Selby Drummond, is leaving after four years with the dating app. The business confirmed she will exit in January to pursue an external opportunity. It did not state how her role would be replaced. Drummond joined Bumble in 2020 and served as its chief brand officer before taking on the…

Many brands simply add a celebrity’s branding when working with artists. But Olivia Rodrigio has partnered twice with Sony to make custom headphones. After developing a pair of earphones called LinkBud S last year, Rodrigo and Sony launched two new earphones in October that retail for $200: LinkBuds Fit and LinkBuds Open. Jordy Freed, director,…

“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools
available to them,” says Dentsu Media’s Will Swayne.

From the brand that packaged cannabis like top-shelf liquor for the 2023 holidays comes a new–even more covert–way to give the gift of ganja. Vivid, which has a devoted fan following among Missouri cannaseurs, has launched limited-edition containers modeled after bottles of wine and video game controllers. Opening these Trojan horses reveals the real present:…