Simmons joined the ABC affiliate in 2003 after working at WDSU in New Orleans for more than 10 years.
WPP ups the data-driven arms race with the purchase of InfoSum
WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, it’s been speculated that WPP might purchase the firm — and now it has.
Terms of the deal were not disclosed. Sources close to WPP said InfoSum’s last valuation was $300 million.
But the deal represents a leveling-up on WPP’s part in the data-driven arms race among the agency holding companies. It comes just weeks after Publicis purchased Lotame, and months after Omnicom moved to acquire Interpublic Group, which comes with Acxiom.
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News Corp. Sells Foxtel Group To DAZN
As part of the sale, News Corp. received a minority interest in DAZN.
Google Confirms Key AI Developer To Step Down
Replacing Hsiao will be Josh Woodward, who leads Google Labs and oversaw the launch of NotebookLM, the company’s tool that turns text into a podcast-like show.
Amazon, OnlyFans Founder Make Late Bids To Acquire TikTok
“Various parties who have been involved in the talks do not appear to be taking Amazon’s bid seriously,” according to the “NY Times.”
Spotify Opens Programmatic Buys Via Google, Magnite
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now reach Spotify’s logged-in users via real-time
auction with full addressability and measurement capabilities. GAI tools are available to support creatives.
auction with full addressability and measurement capabilities. GAI tools are available to support creatives.
Branded Meats Marketer Buddig Consolidates Media, Creative At Havas
Work for the brands, which include Buddig, Old Wisconsin, Kingsford and others, will break this summer.
Final Deadline for ADWEEK’s 2025 Agency All-Stars Is Approaching
Submissions are due by April 21.
Enter ADWEEK’s 2025 Media Plan of the Year Awards Before the Final Deadline
Get your submissions in by April 21.
TikTok To Face $550M In Privacy Fines For User Privacy Violations
According to a report from Bloomberg, TikTok will be fined by Ireland’s Data Protection Commission by the end of the month. The fine, equivalent to about $553 million, stems from an investigation that
found a breach of the EU’s General Data Protection Regulation, as user data has allegedly been sent to China to be accessed by engineers.
found a breach of the EU’s General Data Protection Regulation, as user data has allegedly been sent to China to be accessed by engineers.