R/GA’s Global CEO Robin Forbes and Chair & Global Chief Creative Officer Tiffany Rolfe will remain two of the global leaders (along with others) who are investing in the company as part of the deal.
Disney and Hulu Respond After Oscars Streaming Glitches Affect Viewers
Due to streaming glitches, Hulu didn’t always bring viewers the best picture in its Oscars night debut. The 97th Oscars on Sunday marked the first time Hulu aired the Academy Awards. After years of linear resistance, Hollywood’s pre-eminent awards show returned to ABC last night along with livestreams on multiple digital platforms, including Hulu, Fubo,…
IPG Sells R/GA to Private Equity Firm and Agency Leaders
Interpublic Group (IPG) has sold R/GA to a group led by private equity firm Truelink Capital and the agency’s global leaders. Los Angeles-based Truelink will own a majority stake in R/GA. R/GA’s management, including global CEO Robin Forbes and chair and global chief creative officer Tiffany Rolfe, will also take a stake in the business….
Amazon’s Delivery Drones Are Grounded. The Birds and Dogs of This Texas Town Are Grateful
Amazon’s drones met more resistance in College Station, Texas, than in any other city in the US. Now they’re gone—and a sense of peace and privacy has been restored.
Blue Diamond Is the Latest Brand to Build a Promotional Vehicle, and This One’s Really Cracked
Earlier this month, when a driver on his way to the Big Ten collegiate athletic conference saw the flashing lights of a police car behind him, he pulled over. It’s easy to see how he caught the cops’ attention. The vehicle heading for Sacramento was a 20-foot-long fiberglass almond weighing 10,600 pounds and powered by…
McDonald’s Reveals Celebrity Breakfast Orders After Hollywood’s Biggest Night
After the Academy Awards, even celebrities might be contemplating a hearty, comforting breakfast to recover from Hollywood’s biggest night. To cap off the celebrations, McDonald’s has dropped a commercial spotlighting the go-to breakfast orders of Hollywood stars, including some Oscar-winning and nominated actors. Kieran Culkin, who won the Academy Award for best supporting actor for…
Inside the 2025 Oscars: What Happened During the Commercial Breaks
Sorry, Emilia Perez, it’s actually Anora’s world. We’re just living in it–and bringing you the behind-the-scenes Oscars details you didn’t see at home. The little movie that could did pretty much everything at the 97th Oscars. Released by Neon, Anora won statues in five of its six nominated categories, including Best Film Editing, Best Screenplay,…
Advertisers Inadvertently Blocked 56% of Oscars Content Due to Blunt Keyword Blocklists
Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content–even though most of this content is culturally relevant and uncontroversial–according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. Mantis’ research assessed more than 460,000 pageviews between Dec. 28, 2024, and Jan. 27, 2025. A…
How Candise Lin Became the Unofficial Ambassador of Chinese Internet Culture
Long before TikTok refugees discovered Red Note, Candise Lin was giving Americans a portal into the wild, hilarious world of Chinese social media.
Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
The two holding companies that reported their 2024 earnings last week — WPP and Stagwell — painted considerably different portraits of the future in the guidance they offered for the rest of 2025. Besides IPG’s dour expectations from two weeks ago, WPP is the only holdco to say it expects to have a rough year.
It’s important to maintain perspective in looking at the two holdcos side by side. WPP dwarfs Stagwell in size and scale, (WPP’s nearly $18.6 billion in 2024 revenue compared to Stagwell’s $2.8 billion), but in this case, smaller actually presents an advantage in showing a greater percentage of growth — specifically, 12% growth (including advocacy, which was huge last year thanks to a presidential election) for Stagwell to WPP’s flat to slightly down result.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.