TikTok CPMs Dropped During US Ban Extension

During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.

Report: Consumer Health Tech Surges To $4.5B In Annual Investment

Women’s health jumped to second place, with the category’s $866 million in venture funding led by $200 million for tracking app Flo Health.

World of Hyatt Selects Assembly as Media AOR

World of Hyatt, the hotel chain’s guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK. The agency will focus on growing awareness, […]

Lawmakers Urge FCC to Update ‘Outdated Ownership Regulations’

The lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes so local broadcasters cab compete against what they say are “unregulated Big Tech platforms.”

Ford Launches Discounts For American Buyers as Trump’s Auto Tariffs Take Hold

Ford has launched an ad campaign promoting its U.S. footprint and discounts for car buyers as President Donald Trump’s tariffs on the auto industry go into effect.