Less BS, More Facts, Some Opinions
AdExchanger |
MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less static and more measureable way to target shoppers and get them in store, said Tugba Cetegin, marketing manager at MAC Cosmetics in Turkey.… Continue reading »
Blood-testing firm Theranos has secured a $100 million loan from Fortress Investment Group, averting a possible bankruptcy for now.
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Blood-testing firm Theranos has secured a $100 million loan from Fortress Investment Group, averting a possible bankruptcy for now.
[Read More …]
Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
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As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google.
CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.
Other platform experiments have included a focus on e-commerce searches and video products, it is understood.
While Amazon has remained quiet about its long discussed plans, it also believed to have bolstered staffing numbers within its advertising team, predominantly within the New York area.
According to the Interactive Advertising Bureau (IAB), internet advertising revenues in the United States totalled $20.8bn in the second quarter of 2017, an increase of 7.4% from the 2017 first-quarter total of $19.4bn and an increase of 23.1% from the 2016 second-quarter total of $16.9bn.
Amazon is already on its way to becoming the third force in advertising, making the duopoly an oligopoly. According to eMarketer’s latest digital ad spending forecast, the digital ad ecosystem’s so-called duopoly is now expected to rake in a combined 63.1% of US digital ad investment in 2017, up from eMarketer’s previous prediction that the duo’s total would reach 60.4% in 2017.
As internet advertising revenues increase in US, Amazon is reportedly all set to introduce new advertising products in its portfolio in 2018 as it grows as a force to take on Facebook and Google.
CNBC reported that Amazon is planning to sell advertising beyond Amazon sites and products. Amazon is also working with third-party mobile advertising companies such as Kargo to pair advertising on television and on mobile screens.
Other platform experiments have included a focus on e-commerce searches and video products, it is understood.
While Amazon has remained quiet about its long discussed plans, it also believed to have bolstered staffing numbers within its advertising team, predominantly within the New York area.
According to the Interactive Advertising Bureau (IAB), internet advertising revenues in the United States totalled $20.8bn in the second quarter of 2017, an increase of 7.4% from the 2017 first-quarter total of $19.4bn and an increase of 23.1% from the 2016 second-quarter total of $16.9bn.
Amazon is already on its way to becoming the third force in advertising, making the duopoly an oligopoly. According to eMarketer’s latest digital ad spending forecast, the digital ad ecosystem’s so-called duopoly is now expected to rake in a combined 63.1% of US digital ad investment in 2017, up from eMarketer’s previous prediction that the duo’s total would reach 60.4% in 2017.
AdExchanger |
MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less static and more measureable way to target shoppers and get them in store, said Tugba Cetegin, marketing manager at MAC Cosmetics in Turkey.… Continue reading »
Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll.
Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and Walmart’s product description that “now he’s also the god of cuddliness” offended everyone.
Rajan Zed, president of Universal Society of Hinduism thanked Walmart for understanding the concerns of Hindu community which thought that marketing Lord Ganesh as a plush doll was trivializing and insensitive.
Zed further suggested that Walmart and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
Earlier, Meat & Livestock Australia was urged to withdraw ad featuring Ganesh amid Hindu protest
Hindus have vented their fury against Walmart, which has now withdrawn the sale of Ganesh Plush Doll.
Lord Ganesha in Hindu religion is regarded as God of obstacles and worshiped by everyone and Walmart’s product description that “now he’s also the god of cuddliness” offended everyone.
Rajan Zed, president of Universal Society of Hinduism thanked Walmart for understanding the concerns of Hindu community which thought that marketing Lord Ganesh as a plush doll was trivializing and insensitive.
Zed further suggested that Walmart and other companies should send their senior executives for training in religious and cultural sensitivity so that they had an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.
Earlier, Meat & Livestock Australia was urged to withdraw ad featuring Ganesh amid Hindu protest
The Drum received plenty of creative submissions over the last year, enough to fill 52 weeks of Creative Works roundups in our three regions – EMEA, Americas and Asia. While many campaigns were worthy and deserving, a few stood out in each region as our favorites.
Take a look through the choices made by The Drum’s Creative Works team and see what you think, then vote on which ones you feel are the best by clicking on the stars.
These campaigns range from the humorous to the amazing, the dramatic to serious social issues. For the rest of the best, visit our Ad of the Day page, and check back each week for our Creative Works roundups.
Europe, the Middle East and Africa represented the largest bulk of submissions.
While the US still generates the greatest amount of submissions, Brazil, Argentina and Canada are making inroads and establishing themselves as great creative countries.
Our Singapore office has scoured the continent to find the best creative coming from all points between India and Japan.
