The National Gallery of Prague Is Using VR to Introduce the Blind to Iconic Sculptures

“No touching!” The phrase is the bane of many children who find themselves in museums meant to teach them how to appreciate art … but instead teach them they’re bulls in china shops. This must be all the more frustrating for the blind, who mostly can’t conceive of the art at all if they can’t…

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How Facebook Is Fighting Back Against Financial Scams

Facebook is turning to machine learning to help protect its users from financial scams and the fake accounts that spread them, saying that it took action against more than 500,000 accounts in March. Product manager Scott Dickens explained in a note that the social network is using previously confirmed scams to help train its machine…

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Video: How Brands Can Use Eye-Tracking Technology to Overcome Blind Spots

It’s not always easy to pinpoint what type of content resonates with consumers–especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actually capture sensory information of what a person finds interesting. Two Adweek reporters tried out the technology on the…

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The American Trends Panel Survey Methodology

The American Trends Panel (ATP), created by the Pew Research Center, is a nationally representative panel of randomly selected U.S. adults recruited from landline and cell phone random digit dial surveys. Panelists participate via monthly self-administered Web surveys. Panelists who do not have internet access are provided with a tablet and wireless internet connection. The […]

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Facebook Took Its Local News Initiative Global

Facebook announced Monday that it was expanding its emphasis on local news in News Feed to all countries and all languages. In late January, the social network revealed a tweak to its News Feed algorithm to–in the words of CEO Mark Zuckerberg–“prioritize news that is trustworthy, informative and local.” Facebook head of news product Alex…

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Facebook Assured Users That It’s Not Selling Their Calling and Texting Logs

Facebook provided some clarification to debunk reports that it was logging its users’ calling and texting histories without their permission. The social network reinforced in a Newsroom post that the ability to import non-Facebook contacts into its Messenger application is strictly an opt-in choice for users, and that it can be turned off at any…

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Working Moms Need More Support. Are Agencies and Clients Addressing Their Needs?

Research has shown that workforce diversity leads to higher levels of innovation and creativity as a richer range of perspectives and life experiences are brought to bear. In an industry that exists to create deep, compelling consumer connections, it strikes me as a strategic imperative for our industry to ensure our staff is composed of…

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Russia’s Internet Research Agency Turned to Tumblr, Too

Despite Tumblr having faded into the background in the social media landscape, the Internet Research Agency–the Russian entity that sought to sway the 2016 U.S. presidential election via social media–saw enough use in the microblogging platform to establish at least 84 accounts that were used in a “disinformation campaign.” Tumblr revealed in a blog post…

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How Turner Monetizes New Channels Amid Changing Viewer Habits

Amit Chaturvedi, EVP of revenue and operations and product management for Turner, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. At Turner, Amit Chaturvedi’s job is to support ad sales and drive revenue. He’s the guy responsible for vetting vendor partners and building a stack to ensure theContinue reading »

The post How Turner Monetizes New Channels Amid Changing Viewer Habits appeared first on AdExchanger.

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LinkedIn: Here’s How to Control Who Can See Your Email Address

Did you know LinkedIn allows you to control who can see your email address on your profile? By default, only your direct connections on LinkedIn will be able to see your email address. However, you also have three other visibility options to choose from. Our guide will show you how this feature works. Note: These…

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