Category: Data-Labor-Technology Stories

Allison Holbrook, digital media manager at DSW, and Kolin Kleveno, head of programmatic at 360i, will speak at AdExchanger’s Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. For the past three years, the shoe retailer DSW used influencers to reach prospective shoppers in their teens or early 20s, more as a… Continue reading »

The post Why Connecting Influencers To Programmatic Was A ‘Shoe’-In For DSW appeared first on AdExchanger.

With Facebook reeling after revelations that an app maker exposed millions of user profiles and then gave that user data to Cambridge Analytica, marketers, barring a few, have so far been mostly quiet about whether they will take action against the platform giant.

On March 23, consumer electronics company Sonos said it will pull advertising from Facebook, Instagram, Google and Twitter for a week and donate an undisclosed amount of money to RightsCon, a digital rights conference. The company didn’t share how much it spends on those platforms, but said its Facebook spend is “significant.”

Other advertisers that have pulled money from Facebook include Mozilla. COO Denelle Dixon wrote in a blog post that the company was “pressing pause” on its Facebook spend. Germany bank Commerzbank said it would do the same.

In a blog post, Sonos said the reason it won’t permanently abandon those platforms is because it fundamentally believes in them: “We have found Facebook, Instagram, and other online platforms to be incredibly effective ways to reach our customers and to share our mission as a company — Not to mention stay in touch with friends and family in our personal lives,” the company wrote in the post.

Greg March, CEO at media agency Noble People, calls it “activism as brand strategy.” Unlike last year’s YouTube crisis, where multiple major brands like AT&T pulled or at least decreased spend on YouTube and Google, the Cambridge Analytica scandal is less of a “house on fire.” “I don’t know the harm that brands are going to run into in a near-term way with Facebook,” he said, “but I did know the harm when YouTube had nasty stuff on there and it was next to my advertising.”

With Sonos, and any marketers that respond to the Facebook scandal, there has to be a specific brand strategy. Sonos cares as a brand about privacy — it has been vocal with issues like net neutrality and the idea of an open internet. “They’re early, and they’re putting their money where their mouth is,” March said.

Elsewhere, brands are mostly quiet. A rep at a top media-buying agency told Digiday it’s not seeing moves away from Facebook at this point.

A second media buyer also said no clients are pulling their ads from the platform. “Facebook’s problem is with its users, not its advertisers,” this person said.

Another media buyer said the only way his brands would pull advertising would be if users leave Facebook — and if history is to be believed, they won’t. “If it didn’t happen before this, considering all the scandals [Facebook has] had, it won’t happen now.”

The post ‘Activism as brand strategy’: Brands capitalize on Facebook-Cambridge Analytica scandal appeared first on Digiday.

Museums are often pretty humorless when it comes to their artwork. It’s rare for them to acknowledge that art can be confusing–particularly conceptual art, where the artist’s choices can seem self-indulgent or bafflingly arbitrary. But the Hammer Museum at UCLA leans into that confusion in an amusing new short film made by some A-list talent…

The spending package that President Trump signed Friday includes a measure that gives U.S. investigators access to data stored on overseas cloud servers, resolving a long-running legal battle but drawing criticism from privacy and human-rights activists.

2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original shows and movies across all services, it’s never been easier for audiences to get content when they want it, where they want it….

It’s a new season for charmingly goofy baseball promos. And following last week’s new batch of spots for the Seattle Mariners, now we get the YES Network’s 2018 promo for its New York Yankees coverage. Most network sports promos are downward-facing dogs, but YES had a hit last year with its yoga-themed spot, which humorously…

It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love entirely through screen shots of Google searches. A surprise hit online,…

Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is “concerned by the recent revelations about Facebook and the exploitation of its platform.” Starting Monday, the company is dropping ads from Facebook, Instagram, Google and Twitter, and will…

Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their article “Consumers Turn Shopping Into a Political Statement,” the Financial Times said, “67 percent of people will try a…

About a quarter of American adults say they haven’t read a book in whole or in part in the past year.