There’s been some negative buzz in recent months around publishers’ shift to distributed content–and particularly, video ad spending on Facebook. Numerous articles, citing anonymous sources and utilizing mysterious methodology, point to monetization woes, shrinking returns and writer layoffs. But is that the full story? Is it a problem with the platforms? Are Google and Facebook…
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Gamut Data Reveals Characteristics Of Fraudulent Ad Impressions
Cox Media Group’s Gamut division on Friday released data that analyzes the characteristics of fraudulent sites.
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Wired’s Store Celebrated 14 Years With Everything From A $55,000 Car to Marshmallow Crossbows
In an attempt to both bring the magazine to life and introduce new products to consumers, Wired’s 14th annual holiday pop-up store ends its two-week run today. This year’s edition of the store was in New York’s Brookfield Place and saw more than 15,000 visitors over 14 days, giving customers multiple types of products to…
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Eric Schmidt Steps Down From Alphabet
Alphabet Chairman Eric Schmidt will step down as executive chairman and transition to the role of technical advisor, while continuing to serve on the board, the company announced Thursday.
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ESPN Adds Mobile Streaming Rights To NFL Games
ESPN is joining NBC Sports in adding new streaming rights to NFL games on its mobile platforms. ESPN announced Wednesday that it had signed a deal with the league to offer authenticated pay-TV
subscribers access to games on smartphones.
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Digital Media Revenues Gain 9% in November, National TV Up 2%
Year-to-date, digital is at a 12% increase over the same period a year ago. Broadcast inched up 1%, and cable saw a 3% hike.
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Kaspersky Sues U.S. Over Order to Remove Its Anti-Virus Software
Russian cybersecurity firm Kaspersky Lab filed suit against the U.S., demanding that the Department of Homeland Security rescind a ban on Kaspersky software in government computers.
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Newsroom: Programmatic Continues to Grow in the UK
<p>Marketers embrace programmatic despite negative press, transparency concerns London, 12 December 2017: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market […]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/programmatic-continues-grow-uk/”>Programmatic Continues to Grow in the UK</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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Specialist bezwaar en beroep (Regio Brabant)
Ben jij een specialist in bezwaar en beroep en heb jij uitstekende kennis van de Participatiewet? Lees dan snel verder!…
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Q&A With Venture Capitalist Powerhouse Eric Hippeau on the Future of Digital Media
Eric Hippeau has been riding the media wave for almost three decades–from running Ziff Davis throughout the 1990s to serving as the chief executive of the Huffington Post during its 2011 sale to AOL. Since then, Hippeau has served as managing director at Lerer Hippeau Ventures, the venture capital company whose fingerprints are all over…
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