Category: Data-Labor-Technology Stories

Auto makers and ride-hailing apps aren’t the only companies looking to cash in on the shift to electric and self-driving vehicles. Old-line industrial companies such as 3M and paint maker PPG Industries are among those racing to figure out ways to get their products into the cars of the future.
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Defined loosely as the generation born approximately between 1996-2011, Generation Z is 25% of the world’s population and is poised to surpass other generations in terms of buying power in the near future. Awesomeness, a multi-platform media company, has analyzed the habits of millennials’ younger siblings, Generation Z, in a partnership with research firm Trendera. 

According to Awesomeness, who is creating content slates and branded content for these young people, the generation can be explained using words such as stressed, global, guarded, fluid identity, rule breakers, niche and tech-natives, among others. 

All of that makes sense, as Gen Z is the world’s first generation of truly digital natives. They were born and have grown up with high-speed internet, smartphones, social media and access to news.

According to the study, teens think that social media, technology and cyberbullying will have the biggest impact on their generation. 

As far as engaging in the digital realm, 62% of Gen Z are more comfortable expressing themselves digitally than in person. 

The top five social platforms that Gen Z is using are: YouTube (79%), Facebook (78%), Instagram (69%), Snapchat (68%) and Twitter (49%).

Strikingly, 71% of teens’ typical entertainment consumption is streaming, and one-third is viewed from a mobile device.

“Creating mobile-optimized content that’s platform specific, direct, and entertaining is essential for brands to reach Gen Z,” said Harley Block, senior vice president of brand partnerships, Awesomeness. “They watch 68 videos in a day — meaning this audience has the ability to sort through content faster than ever before.”

52% of Gen Z are more likely to watch a video all the way through if it makes them laugh. 

“Awesomeness is constantly researching and engaging Gen Z to ensure that the content we create is both captivating and inspiring to our audience, and sharing those insights with marketers who are looking to engage with this hard to reach demographic,” Block said.

As far as their beliefs, according to the study, nearly one-third of of Gen Zs say people their age are more likely to think that everyone is equal. Additionally, teens today are largely in favor of Black Lives Matter (80%), transgender rights (74%), and feminism (63%), with the majority saying these movements should be acceptable in society today.

But with that acceptance and a broader sense of identity, one in five teens admit to having a Finstagram — an alternate private Instagram account where they can post without worrying about likes, comments, ratios, etc.

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For B2B marketing, 2017 was a big year, with changes happening so fast that I barely had time to binge-watch “Stranger Things.”

For those of you still reeling from all the activity this year, I thought I’d take a few minutes to recap some of the biggest headlines in B2B marketing and shine a light on how these trends will continue to develop in 2018.
ABM went mainstream
Account-Based Marketing (ABM) has been a hot topic for quite some time now, but 2017 was really the year we saw it move
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Happy holidays. Barring a major breaking news story over the next week, here are the “most read” stories published by MediaPost in 2017. No. 1 was Jess Nelson’s June 14th coverage of the fate of Yahoo
Mail. No. 10 was Adam Buckman’s TV Blog “Mike Myers Is A Cheeky Monkey As Host Of New ‘Gong Show’.”

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Through three months of the new season, NBC again has the best ad viewership for traditional Nielsen rating measures, despite TV networks’ continued declines.

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AdExchanger |

As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the burst of year-end marketing activity. And shorter campaign flights during the holidays mean advertisers don’t have time to check for weird patterns or increased bot activity. “If you’re running a campaign over… Continue reading »

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As Scrooge taught us, Christmas is a time for repenting, for changing one’s ways, for being nicer to the people around us, for not making fun of self-important ad agencies with their superdesks and their fancy staff collaboration tools. Gerry Graf seems to have taken this to heart–maybe, possibly–as depicted in his agency Barton F….
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Tom Hardy was the year’s most mesmerizing actor in our pick for 2017’s best show: “Taboo.”

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Among the season’s biggest sellers, the multicooker is emerging as a powerhouse; these multitasking machines were top performers Thanksgiving weekend, often selling out.

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Michael Chertoff and Bob Lord lay out the kinds of attacks companies should worry about—and what they can do about them.
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