Category: Data-Labor-Technology Stories

Podcasting ad revenues are expected to jump 85 percent this year compared to last, from $119 million to $220 million.

But that estimate by the Interactive Advertising Bureau (IAB) assumes that advertisers are fairly happy with how the podcasts, ads and audiences are measured. In further support of that aim, the IAB has released the final version 2 of its Podcast Measurement Technical Guidelines.

A draft version was offered in July for comments following the September 2016 release of ve
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<p>In 2017, smartphone sales in the UK will be worth almost £18 billion London, 19 December 2017: In 2017 for the first time, UK retail ecommerce purchases made via smartphone will [&#8230;]</p><p>The post <a rel=”nofollow” href=”http://www.emarketer.com/newsroom/index.php/smartphone-spending-overtakes-tablet-spending/”>UK Smartphone Spending Overtakes Tablet Spending</a> appeared first on <a rel=”nofollow” href=”http://www.emarketer.com/newsroom”>eMarketer Newsroom</a>.</p>
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At the Massachusetts Institute of Technology an associate professor in biological engineering is researching ways to kill superbugs with a biological tool called Crispr-Cas9 that edits DNA. This combination of gene editing and viruses that attack bacteria could help scientists fight antibiotic resistance.
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Instead of simply assigning mentors to staff members through an algorithm, PayPal started a new program in 2017 that gives its employees greater choice in deciding who will advise them.
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Predicting the success of videogames is a bit like predicting how movies will fare—much relies on the fickle winds of public taste. How, then, has China’s Tencent—now the world’s largest games company—survived and prospered?
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AdExchanger |

MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less static and more measureable way to target shoppers and get them in store, said Tugba Cetegin, marketing manager at MAC Cosmetics in Turkey.… Continue reading »

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All the presents have been unwrapped, but that doesn’t mean the season is over for publishers. The “gift guide,” where publishers curate products set to some theme and then get a cut of purchases made through the guide, isn’t just for Christmas. As publishers continue to scrounge for loose change in the sofa, some are…
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Cyberattacks targeting videogame systems have become an unpleasant late-December tradition. Luckily, an informal band of security researchers and computer experts collaborate to hunt down and thwart cyber-Grinches.
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Like a good neighbor, Chris Paul is there … in Houston! This State Farm ad finds the NBA superstar exploring his new city, where he runs into a pair of his big-time baller friends. Naturally, they wind up driving around and singing along to the Backstreet Boys. Doesn’t that sound like fun? For the 2017-18…
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