Category: Data-Labor-Technology Stories

While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. Google’s continued focus on universal app
campaigns (UAC) is credited for gaining on Facebook.

While having control of 70% of U.S. TV coverage is a powerful asset, it isn’t the only factor that local TV and other advertisers want.

In case you weren’t aware, Major League Soccer, America’s unheralded fifth major sport, returns on March 3. More importantly, 2 Chainz will be there. In the new broadcast spot “Our Soccer” airing in the U.S. and Canada, the rapper cheers on his local team, Atlanta United FC. The work, which also stars Toronto FC and…

Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs’
monetized impression volume increased by 37%.

The hottest thing in China’s online shopping world is bricks-and-mortar stores. Inman, which started as an online-only women’s fashion brand but has now opened 450 shops, shows why.

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Major brands like AT&T and Bayer are on a crusade to bring transparency back to the digital media supply chain – and are hoping the blockchain-based solutions they’re testing can be an answer. “Who specifically are those tech providers [in the supply chain] and how much of a fee are they assessing to my working… Continue reading »

The post AT&T And Bayer Bet On Blockchain To Tame Digital Advertising appeared first on AdExchanger.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, founder and chief strategy officer of Signal. CEOs know that the most valuable customers are those they already have. Unfortunately, most marketing campaigns are still oriented toward acquiring new customers… Continue reading »

The post Marketers Ignore Retention And Loyalty At Their Peril appeared first on AdExchanger.

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Field Garthwaite, CEO and co-founder at IRIS TV.   In addition to Facebook’s latest changes to the news feed, the important changes taking place in Google Chrome, the world’s most popular browser, are forcing… Continue reading »

The post Google’s Browser Changes Highlight The Need For Better Video Strategies appeared first on AdExchanger.

Three technology titans have powered nearly half of the S&P 500’s advance this year, a worrying sign for investors expecting a strengthening economy to lift shares of manufacturers, oil companies and other firms whose fortunes typically improve with growth.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OTT Hypergrowth Roku’s ad business is growing fast, representing about three-quarters of its total platform revenue in 2017. In its Q4 earnings, the company said 2017 platform revenue grew 115% to $225 million, meaning Roku made roughly $168 million in ad revenue last year.… Continue reading »

The post Roku Ad Biz Skyrockets; Pandora Makes A Programmatic Promise appeared first on AdExchanger.