Category: Data-Labor-Technology Stories

Science-related Facebook pages draw millions of followers but ‘news you can use’ posts or ads outnumber ones about scientific discoveries.

The dreaded RFP — or, request for proposal — is losing favor with ad execs, especially marketers, and the rise in programmatic media-buying may be thanked. In the first survey benchmarking ad
executive sentiment about RFPs, three out of five say they plan to stop using them in the next 12 months.

With technology moving as fast as it is, we’re all scrambling to stay relevant. And marketers are no exception. Every day, we’re met with stories about robots taking over our jobs and AI-less businesses soon being left in the dust. And in this dramatically shapeshifting panorama, it’s easy to get all shifty-eyed and assume your…

“Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing where travel takes you?” asks Erik Trinidad, host and creator of travel web series Plausibly Ridiculous. No one has the time…

Although Drew Barrymore is a prominent actor–a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita Diet, premiering March 23–she is not known for her singing or dancing abilities. And that is precisely why she is…

Despite a push by some major networks — notably Fox and NBC Universal — to reduce the ad loads in their shows, the average number of ad minutes per prime-time hour remains near its all-time high,
according to an analysis released this morning as part of Interpublic’s Magna unit’s March 2018 ad forecast update. Interestingly, the broadcast networks appear to be trending downward based on the
most recent quarters, which may reflect how earnest they are in reducing the amount of clutter.

While Walmart’s acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there’s a bigger strategy at play. Part of that plan is bringing together the knowledge of all these digitally native brands into the world of…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. Blockchain technology took off in 2017 across a wide array of industries and may… Continue reading »

The post Blockchain Is Here, But Legal And Practical Issues Abound appeared first on AdExchanger.

Interpublic’s Magna unit this morning revised its U.S. ad-spending growth forecast for 2018 up by half a percentage point to 5.5%. The release comes a day after Publicis Media CEO Steve King told
investors his agency is poised to upgrade its outlook as well, given a stable macroeconomic outlook for the general economy. Magna now projects U.S. advertising will expand 5.5% to $197 billion in
2018 — an increase from the figure of 5.0% it projected in its last forecast in December.

Consumers use Google to search for products–and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases–while remaining on good terms with retailers, announced Google’s Daniel Alegre, president, retail and shopping, during Las Vegas retail conference Shoptalk on Tuesday. Shopping Actions allows consumers to…