Category: Data-Labor-Technology Stories

Cond? Nast wants advertisers to be aware of its impressive, diverse portfolio of digital and social brands that cater to the coveted millennial and Gen Z audiences. These brands include The Hive, AD Clever, Basically, Healthyish, GQ Style and Teen Vogue. The company is hoping one way to woo advertisers to these properties is to…

AdExchanger |

This week on AdExchanger Talks, we bring you a lively discussion with Joanna O’Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry. Joanna will present a session titled “Omnichannel Buying Remains More Promise Than Reality” at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 10-11. Many fans… Continue reading »

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AdExchanger |

Facebook is doing some early spring cleaning in Ads Manager, the tool advertisers use to create, manage and track campaigns. Starting Thursday, it will begin labeling whether metrics are estimated and start marking metrics that are still being tested. The goal is to give advertisers more insight into how metrics are calculated. Knowing when metrics… Continue reading »

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Sinclair Broadcast Group now says it would sell TV stations in New York and Chicago as well as other TV stations to meet media ownership limits to gain U.S. regulators’ approval for the deal.

Video is becoming more important than ever for publishers and media companies, and increasingly these companies are turning to social media to publish not only their own videos, but content sponsored
by brand partners.

The video in question, which suggested that a high school student who survived the shooting was a paid actor, was for a period of time the top video on YouTube’s “trending” videos page.

A virtual reality company that focuses on streaming experiences just raised almost $10 million, brining its total raised past $23 million. The experiences created are for broadcasters, including
Sky and Fox Sports.

The Marvel-produced movie earned a massive $235 million in U.S. box office revenues over the holiday weekend, making “Black Panther” the fifth movie to debut earning more than $200 million for its
opening weekend.

This use of doctored images was a crucial and deceptively simple technique to spread fabricated information during the 2016 election. Tech companies, which are increasingly under fire, struggle to screen for indications photos might have been distorted or taken out of context.

Scotland’s iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for. Two new ads created for the Scottish market by agency Leith feature men urging women “Don’t be a can’t,” with the not-so-subtle wordplay making the copy sound like…