Category: Data-Labor-Technology Stories

With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are interactive will lead to increased engagement and lift sales. In our new video series, The Pivot, we take a look at…

Snap Inc. detailed Snapchat’s two newest features. First, the company partnered with Giphy to allow Snapchat users to search Giphy’s library for animated GIF stickers they can add to their Snaps. Snapchat users can access the Giphy library by tapping the sticker icon near the top-right corner of the screen once they’ve taken a photo…

Few agencies are facing greater disruption than those focused on media, a field whose entire definition has come into flux in recent years. And while that’s bad news for shops that relied on well-balanced spreadsheets and bulk paid placements, it’s a trend that’s leaving plenty of opportunities for those undaunted by ambiguity and innovation. This…

Brands should demand a tailored arrangement with an appropriate agency – selecting only the individual services that they need, which can be effectively integrated with their own capabilities.

The issue of whether dramas based on “real events” can begin to depict the “truth” becomes more pressing as the number of historically based series increases. Still, you’re asking for trouble when
you try to impersonate Queen Elizabeth and O.J. Simpson – or, as in “The Feud,” Bette Davis and Joan Crawford, whose faces, voices and mannerisms are already better-known to us than our own family’s.

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media fodder and continue to dominate Facebook feeds all over the world, empowering viewers to make something awesome for dinner. The other side effect? Marketers everywhere will forever try to recreate the style that makes…

Branding the Olympics for a global audience is one of the world’s most high-profile design projects. For the 2018 Winter Games in PyeongChang, South Korea, the task fell to Interbrand, the global brand consultancy. And its work has been unique indeed–largely because, for the first time, the visual designs were built largely from words and…

Toyota approached InStyle magazine last year about a new way to advertise its 2018 Camry. Six months later, the result is a first-of-its-kind magazine insert that takes readers inside the midsize sedan in an extrasensory way: through sight, sound, smell and touch. First, readers grip door handles, placing their thumbs on built-in sensors. When pulled…

Add Fox News Channel to the growing list of TV outlets preparing to roll out a direct-to-consumer streaming service within the next year. Fox News announced this morning that it will launch Fox Nation, a streaming subscription service targeting the network’s “superfans,” during the fourth quarter. This will be a separate experience from Fox News…

Did you know that you can choose which users are allowed to see your Story posts on Facebook and Facebook Messenger? Our guide will show you how to change your Story’s privacy setting within the Messenger application. Note: These screenshots were captured in the Messenger app on iOS. Step 1: Tap the “Me” button in…