Category: Data-Labor-Technology Stories

Chipotle Mexican Grill has hired former Taco Bell marketing chief Chris Brandt to be its new CMO, effective April 2. The news comes shortly after former Chipotle marketing exec Mark Crumpacker resigned from the company. Brandt most recently worked at Bloomin’ Brands, where he served as evp, chief brand officer for Outback Steakhouse, Carrabba’s, Bonefish…

Holding companies are in a period of slow growth and organizational upheaval as clients cut spending while demanding new services and business models from their agencies. Of the big six holding companies, Publicis Groupe has undergone the biggest disruption since it purchased Sapient for a whopping $3.7 billion in 2014 and later wrote down the… Continue reading »

The post Publicis Reveals Strategic Plan With Sapient, Aims For 4% Organic Growth By 2020 appeared first on AdExchanger.

“Next week we will be increasing our forecast,” Publicis CEO Steve King said during Publicis’ Investors Day presentation Tuesday. Noting how ad spending historically expands during periods of
macroeconomic expansion, King said, “We’re actually predicting fairly stable economic growth and advertising expenditures broadly following that.”

Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots. The latest example is Roseanne, the sitcom that was lauded during its original run for its realistic portrayal of a middle-class American family. The show returns to ABC on March 27, complete with its full…

Donald Trump lags behind Barack Obama in the racial, ethnic and gender diversity of the judges he has appointed to date.

While partisanship among voters usually does not change much on a yearly basis, some differences have widened over time, especially by educational attainment, gender and age.

Peter Dailey, who founded Los Angeles-based agency Dailey & Associates in 1968, died last Saturday at the age of 87 in his Pasadena, Calif., home. Along with Jay Chiat and others, Dailey was one of the pioneers of the Los Angeles advertising scene. Before founding his own shop, where he served as chairman and CEO,…

“The hand is where the mind meets the world.” This quiet, compelling phrase unspools the narrative of Kenzo’s “Hands.” Created by Buenos Aires-based directors collective 1985, and part of a partnership between Kenzo and Nowness, the video builds on that thesis by describing how much your hands convey. There’s a sense and a poetry here…

University of Maryland-Baltimore County made history in the 2017-18 NCAA Men’s Division I Basketball Championship tournament, becoming the first No. 16 seed to upset a No. 1 seed (University of Virginia), and TNT’s coverage of the game shot to the top of the Nielsen Social Content Ratings for the week of March 12. The monumental…

If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you. To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie, which debuts today on DVD,…