Category: Data-Labor-Technology Stories

A spokesperson for the Omnicom-owned agency network 180 confirmed today that the company recently launched an internal investigation into employee behavior at its Los Angeles office. “180 is conducting an investigation into workplace conduct and the company culture,” the representative told Adweek. “It is ongoing, and we will act accordingly once we have concluded the…

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Call it fashionably late: Pandora has finally showed up to the programmatic audio party. The digital audio platform said Tuesday buyers can now purchase its audio inventory programmatically through a private marketplace (PMP) via The Trade Desk, MediaMath and AdsWizz’s AudioMatic DSP. Pandora is testing the PMP in a pilot program with five to 10… Continue reading »

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KFC found itself in a precarious situation over the weekend when, somehow, its U.K. stores ran out of chicken. Seriously, most of its 900 locations had to temporarily shut down because there was no chicken to serve due to a snafu with a new delivery partner. (KFC recently switched over to work with DHL.) Over…

Move over, Sam Malone: Flanagan, the AI mixologist is here to serve up cocktails. Artificial intelligence-solutions company Hypergiant helped develop a new AI bartender/mixologist program for TGI Friday’s called Flanagan (named for Tom Cruise’s character in the 1988 film Cocktail). Flanagan, which interacts with both TGI Friday’s smartphone app and its loyalty accounts, makes drink…

When indie creative shop Jomo won the Bic Flex 5 men’s razors assignment in August, its leaders knew they had to find a unique voice that would showcase the product’s quality and value while setting the brand apart from its many competitors. Jomo found that voice in J.B. Smoove, a.k.a. Jerry Angelo Brooks, the actor,…

At some point during the 1970s, my father, Terry Clarke, walked into the pristine conference room of a conservative manufacturing company in New England. The company had long supplied the federal government with precision devices, for which they made a fortune in top-secret contracts. On this particular spring day, my father and his partners were…

With 15 years as a vp at McCann Erickson and subsequent stints as creative director for leading brands like Victoria’s Secret, Mike Koulermos can tell you a thing or two about getting a message out into the world. But Koulermos’ latest project has nothing to do with selling cars or soap, liquor or insurance. In…

As if it weren’t clear that burger chain Carl’s Jr. was pivoting away from the over-the-top sexuality that defined the brand for years, the first campaign from its new agency of record reinforces that. Havas focuses on the bacon, with help from the voice of Matthew McConaughey, he of the reflective car ads and fireside…

With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are interactive will lead to increased engagement and lift sales. In our new video series, The Pivot, we take a look at…