Of the top 100 telecasts last year, 66 were regular-season NFL games (leaving out NFL Playoff games and the Super Bowl), per MoffettNathanson Research.
Powered by WPeMatico
Wix Snubs TV Ads For Super Bowl LII As Consumer Behavior Changes
“There are more ways to advertise today,” says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl.
Powered by WPeMatico
AdLedger Announces Members, First Initiative For Blockchain
The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and support the growth of a peer-to-peer decentralized
network.
network.
Powered by WPeMatico
Wendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s
Wendy’s is urging consumers to “skip the hamburgers at the Frozen Arches” in a Super Bowl ad that will run during Sunday’s game. Wendy’s promo pulls copy directly off of McDonald’s website and tries to use it against the home of the Golden Arches. The ad starts with an image of McDonald’s logo and includes…
Powered by WPeMatico
How Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane Harvey
When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims’ cherished mementos might have been overlooked in the initial heavy lifting and recovery effort. Adobe and its student program, under the brand’s “The Future Is Yours” campaign (tagline: “Learn the stuff they don’t teach…
Powered by WPeMatico
Dr. Oz Stars in a Super Bowl Spot for Turkish Airlines, Which Will Air the Game Live During Flights
Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It’s unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game. A representative for the company did…
Powered by WPeMatico
Michelob Ultra’s Second Super Bowl Spot Features Star Athletes, Chris Pratt and a New Pub Song
What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit, they like beer, and they’re all in Michelob Ultra’s second Super Bowl LII ad, which was released today. Michelob Ultra will air…
Powered by WPeMatico
The Genius of E*Trade ‘Monkey,’ the Most Subversive Super Bowl Ad Ever
Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game….
Powered by WPeMatico
More adults now share their living space, driven in part by parents living with their adult children
In 2017, nearly 79 million adults (31.9% of the adult population) lived in a shared household. In 1995, 55 million adults (28.8%) lived in a shared household.
Powered by WPeMatico
Sprint Will Return to the Super Bowl With a Special Robotic Guest
With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last year’s Sprint commercial in which we met a crazed dad who went through great pains (including emotionally scarring his…
Powered by WPeMatico