Category: Data-Labor-Technology Stories

Like many hotel chains, the Spanish global brand Meli? Hotels International is rapidly evolving not just its digital marketing, but also how it interacts with customers once they’ve booked. Manuel Riego Corujedo, vp of global digital sales and marketing at Meli? Hotels, talked about how the company is building its digital channels while transforming the…

Every retail brand is trying to get more personal with its customers, but very few are doing it right. Here are five ways to win at the personalization game. 1. Collect good data Retailers need to collect both user-level data–like site traffic, shopping cart abandonment and basic analytics–as well as customer-specific data, such as shopping…

Beer spots tend to follow a similar (arguably outdated) formula: a bunch of young dudes partying it up while watching the Big Game and plenty of ice-cold brew to go around. But marketers might be missing out on some key demos. Origin’s survey of 2,000 beer drinkers analyzed preferences and habits across gender and generational…

In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on “shower thoughts”–the idea that people’s best creative ideas and brainstorming take place in the shower. Steam from the shower first fogs up the mirror to create a digital whiteboard…

The Super Bowl offers tremendous opportunities for brands to connect to consumers in host cities–and the cold of Minneapolis will give fans a little more motivation to head indoors and visit the 10-day Super Bowl Live festival, which is free for all and will be littered with eight to 10 blocks of hometown brands. Minneapolis-based…

A number of regulators and elected officials on Monday rejected as overly expensive and unrealistic the idea of a “moonshot” effort by the government to build a nationwide, next-generation wireless network.

CEO Mark Zuckerberg said in a post earlier this month that he asked the social network’s “product teams to make sure we prioritize news that is trustworthy, informative and local,” and Facebook revealed Monday that its News Feed algorithm has been tweaked once again to prioritize the former. Head of news product Alex Hardiman and…

One of the Grammy nominees for Song of the Year was a phone number: “1-800-273-8255” by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal account of loneliness, seeking death, and finding hope in life again. It also served as a powerful PSA….