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Less BS, More Facts, Some Opinions
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AdExchanger |
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s… Continue reading »
The post Criteo Revenue And Shares Are Up, But GDPR And ITP Still Loom Large appeared first on AdExchanger.
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AdExchanger |
Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created… Continue reading »
The post Ericsson Emodo Beefs Up Its Ad Tech Chops With Placecast Acquisition appeared first on AdExchanger.
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