Category: Data-Labor-Technology Stories

Facebook announced Wednesday that it is expanding its test of a feature allowing brands on Messenger to send mass messages. Late last November, the social network confirmed that it was conducting an internal test of Messenger Broadcast, which was initially spotted by Twitter user @phwd and shared by The Next Web director of social media…

Amazon.com Inc. acquired Ring, maker of video doorbells, in a deal valued at more than $1 billion, giving the online giant a bigger foothold in the home-security business.

The new platform allows marketers or agencies to plan, buy and target specific audiences through a unified dashboard.

Even for an industry accustomed to game-changing trends and shifts in strategy, the past few months have been rife with potentially disruptive forces in ad tech. But the keyword is “potentially” –
because some are getting too much attention, while others are being underestimated.

Billed as the first telematics-based ad network, Answer Marketplace plans to connect insurance advertisers with millions of drivers via a network of publishers’ apps. The network plans to leverage the
driving patterns of people through smartphone apps.

In a statement, Discovery said the DOJ had concluded its investigation into the proposed merger, clearing the way for the deal to close.

The competition was fierce in all categories, and the panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch.

The Next Gen Influencer Platform offers a curated group of both in-house and external talent that allows advertisers direct access to the audiences of approximately 3,500 influencers, all with
significant social-media followings sortable by category.

With the dust from Super Bowl LIII just about settled – not soon enough for the New England Patriots, too soon for the champion Philadelphia Eagles – the NFL is activating behind its first two big
events leading to the 2018 season: the Scouting Combine in Indianapolis (Feb. 25 -March 2) and the NFL Draft in Dallas (April 26-28).

He will be operating in a 90-day probationary period, and his channel will not be included in the Google Preferred advertising program, which connects major advertisers to the platform’s top creators.