Dell Inc. is considering a range of options that could transform the maker of PCs and data-storage devices, according to people familiar with the matter.
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First Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk Song in New KFC Spot
KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee–Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during Sunday’s Grammy Awards broadcast on CBS. McEntire replaces the noncelebrity…
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Intel Revenue Rises, but It Reports Loss on Tax Charge
Intel reported record fourth-quarter revenue as sales in its data-center business jumped 20%, but it swung to a loss on a $5.4 billion charge after changes in U.S. tax law.
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How to Turn a Super Bowl Ad Into a Campaign for the Mobile Era
With Super Bowl LII fast approaching, there’s no doubt that creatives have been putting their heads together to come up with what they hope will be the year’s most talked-about Super Bowl commercial. However, in today’s world, it’s not enough to simply develop a compelling spot for game day. As the role of digital and…
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How I’ll Spend My $1,000 Bonus
Just because I don’t qualify for the new lower corporate tax rate (Thanks for nothing, Donald), that shouldn’t stop me from getting into the largess mood that seems to be spreading faster than the
flu.
flu.
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Vince McMahon Wants to Reimagine Pro Football With the New XFL
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE Monday Night Raw, McMahon announced the creation of the new XFL. XFL is a previously defunct American professional football league that…
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NFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate Increases
It didn’t happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to new data from Standard Media Index. In-game NFL advertising revenue during the regular season declined 1.2 percent this year, to…
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PwC: Media And Telco ‘Megadeals’ Dominated M&A Deal Value Last Year
AdExchanger |
Media and telco M&A volume in the US increased 29% year over year in 2017 to nearly $140 billion, driven mostly by megadeals like Disney’s $68.4 billion bid for 21st Century Fox, according to new data from PwC. More specifically, there were 18 megadeals in 2017, including Discovery’s $11.8 billion merger with Scripps. Although large… Continue reading »
The post PwC: Media And Telco ‘Megadeals’ Dominated M&A Deal Value Last Year appeared first on AdExchanger.
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Elton John Used VR in a Surprising Way to Announce His Retirement From Touring
Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he’s taking a final bow, retiring from touring. A cryptic invite for a “special event” hosted by the artist included clues like “I’ve finally decided where my future lies” and “a special announcement delivered in a revolutionary way.” The event, which brought more…
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Nissan Hired Surprising Instructors to Support Saudi Arabia’s First Wave of Female Drivers
On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it’s a historic ruling that underscores the crown prince’s commitment to reinvigorate the country’s economy with long-awaited liberal reforms. It will change the lives not only of women but of families, communities and economies–with minimal costs and…
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