Category: Data-Labor-Technology Stories

The company’s new Nielsen Brand Integration Intel works like this: the product accounts for the length of time a brand is onscreen, where it is onscreen and in the program, how big or prominent the
branding is, as well as the “impact” of the integration.

MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. If you’d like to nominate a star-worthy candidate in automotive marketing, please send your nominations to Tanya Gazdik,
Automotive Editor, tanya@mediapost.com, by midnight ET Feb. 13. The categories are: Automotive Marketer of the Year, Automotive Agency Of The Year (Traditional), Automotive Agency Of The Year
(Digital), Best Integrated Campaign (3 channels or more, including online), Best Social Campaign, Best Minority or Interest Group Campaign, Best Viral Marketing Execution or Campaign, Best Interactive
Execution or Campaign and Best Campaign For a Dealer Group. Please limit your nomination to no more than 500 words and three hyperlinks to creative. For inspiration, check out past inductees here.

Chrome will block ads such as autoplaying in-line video ads with sound — the ones that appear between two paragraphs in an article on a web page and automatically play sound and video.

The cannabis industry is lighting up with new brands, dispensaries and platforms to help customers–and sellers–find their path in this rapidly evolving world. States are increasingly becoming more open to the use of marijuana by consumers, with California joining Washington, Oregon, Nevada, Colorado and Alaska in legalizing the product for recreational purposes this year. According…

To the victors go the spoils, especially when the victors were underdogs that pulled off a huge upset victory in Super Bowl LII. Social marketing firm Unmetric used its cross-channel reports to analyze the performances of the victorious Philadelphia Eagles and runner-up New England Patriots across Facebook, Twitter and Instagram from Feb. 1 through 5,…

Google’s video site often recommends divisive, misleading or false material despite changes it has made to highlight more-neutral content, a Wall Street Journal investigation found. The culprit is an algorithm that picks clips that get people to stay.

Omnicom has promoted Wendy Clark to the role of DDB global president and CEO. Clark, who formerly served as North American CEO, reports directly to Omnicom CEO John Wren and succeeds Chuck Brymer, who will move into the chairman role. “After 12 terrific years as the head of DDB, I am excited to hand the…

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As the value of long-tail ad inventory supply decreases, Turner wants to be there to grab the budgets of brands moving toward safer environments. “The murkiness of the long tail in terms of brand safety, along with Safari 11 killing cookies after 24 hours, is going to force a contraction of money that’s spent on… Continue reading »

The post Turner’s Top Digital Ad Strategist Sees Opportunity In Brand-Safety Push appeared first on AdExchanger.

This week, the Federal Trade Commission (FTC) announced that Marketing Architects, Inc. (MAI), an advertising agency based in Minneapolis, Minn., agreed to pay $2 million to settle a false advertising complaint filed with the FTC and the State of Maine Attorney General’s Office. The decision is unique in that it represents the largest-ever penalty levied…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Eccles, director of product management at Pandora. On Jan. 18, the Media Rating Council released a new standard for Digital Audio Measurement, and if your business is even remotely… Continue reading »

The post Get Prepared For The New Era Of Audio Accountability appeared first on AdExchanger.