Canada’s Prime Minister Justin Trudeau and Germany’s Chancellor Angela Merkel are viewed as the most respected world leaders, while U.S. President Donald Trump and Russian President Vladimir Putin had
the highest disapproval ratings, according to the first ever edition of Y&R’s highly respected BAV (Brand Asset Valuator) research study that asked about world leader brands. The survey, which is
being published in collaboration with U.S. News & World Report and the Wharton School of the University of Pennsylvania, is based on a global study of people in 80 countries across a wide range of
economic, citizenship and quality of life criteria.

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