Category: Data-Labor-Technology Stories

Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today’s The New York Times listing members of Congress who have accepted donations from the National Rifle Association. Following last week’s mass shooting at Marjory Stoneman Douglas High School in Parkland,…

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NBCUniversal is deepening its bench of data-driven executives, revealing on Wednesday that it had hired its first SVP of advertising technology, Ed Kozek. Kozek was previously SVP of ad product and engineering for The Weather Co., where he worked on the audience and data platform WeatherFX. Now he will manage NBCU’s proprietary ad products. NBCU… Continue reading »

The post NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement appeared first on AdExchanger.

A year into the most politically- and brand-charged period in American history, a new poll of CMOs finds most of them believe they should keep their distance from politically-charged issues.
Eighty-three percent of 178 executives responding to the just-released February 2018 edition of The CMO Survey answered “no” to the question, “Do you believe it is appropriate for your brand to take a
stance on politically charged issues.”

Snap Inc.’s overhaul of its core app splits the social from the media—but is that enough to survive?

Publishers gained an automated ad unit from Google, which it calls “Auto” ads, on Wednesday. The technology serving the ad automatically optimizes the placement on publisher sites based on a variety
of data and insights.

Airbnb Inc’s Experiences service, where travelers book outings with local experts, has been off to a sluggish start as the company hunts for new revenue sources beyond home rentals.

Broadcom lowered its offer to buy Qualcomm by about $4 billion in response to Qualcomm raising its offer to buy NXP Semiconductors NV.

A prominent white nationalist sued Twitter for kicking him off the social network, the latest in a spate of legal attacks by members of the far-right claiming tech companies discriminate against their viewpoints and challenging the idea that they operate neutral platforms.

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed. From Brillo Pads to Oldsmobiles, the same content was thrust upon a notably non-targeted audience. We’ve come a long way since then. Advertisers have been anticipating…